, Contents
About the authors
Acknowledgements
Introduction
PART ONE Organisational behaviour
1 Change management: Kotter’s eight-step model
2 Cognitive biases in decision making
3 Emotional intelligence
4 Managing work groups: Belbin team roles
5 Matrix management
6 Mintzberg’s managerial roles
7 Motivation: Theory X and Theory Y
8 Negotiating techniques: BATNA
9 Schein’s model of organisational culture
10 360-degree assessment
PART TWO Marketing
11 Customer lifetime value
12 Ethnographic market research
13 Market orientation
14 Multichannel marketing
15 Net promoter score
16 The 4Ps of marketing
17 Pricing strategies: dynamic pricing
,18 Product life cycle
19 Segmentation and personalised marketing
PART THREE Strategy and organisation
20 The ambidextrous organisation
21 The BCG growth-share matrix
22 Blue ocean strategy
23 Core competence and the resource-based view
24 Corporate social responsibility: the triple bottom line
25 Corporate strategy: parenting advantage
26 Five forces analysis
27 Game theory: the prisoner’s dilemma
28 Generic strategies
29 The McKinsey 7S framework
PART FOUR Innovation and entrepreneurship
30 Brainstorming
31 Design thinking
32 Disruptive innovation
33 Greiner’s growth model
34 Open innovation
35 The seven domains assessment model for entrepreneurs
36 Stage/gate model for new product development
37 Scenario planning
PART FIVE Accounting
, 38 The accrual method in accounting
39 Activity-based costing
40 The balanced scorecard
41 The DuPont identity
42 Economic value added
43 Ratio analysis
PART SIX Finance
44 Black-Scholes options pricing model
45 Bond valuation
46 Capital asset pricing model
47 Capital budgeting
48 Modern portfolio theory
49 Modigliani-Miller theorem
50 Time value of money
51 Valuing the firm
52 Weighted average cost of capital
PART SEVEN Operations
53 Agile development
54 The bullwhip effect
55 Decision trees
56 Just-in-time production
57 Sensitivity analysis
58 The service-profit chain
About the authors
Acknowledgements
Introduction
PART ONE Organisational behaviour
1 Change management: Kotter’s eight-step model
2 Cognitive biases in decision making
3 Emotional intelligence
4 Managing work groups: Belbin team roles
5 Matrix management
6 Mintzberg’s managerial roles
7 Motivation: Theory X and Theory Y
8 Negotiating techniques: BATNA
9 Schein’s model of organisational culture
10 360-degree assessment
PART TWO Marketing
11 Customer lifetime value
12 Ethnographic market research
13 Market orientation
14 Multichannel marketing
15 Net promoter score
16 The 4Ps of marketing
17 Pricing strategies: dynamic pricing
,18 Product life cycle
19 Segmentation and personalised marketing
PART THREE Strategy and organisation
20 The ambidextrous organisation
21 The BCG growth-share matrix
22 Blue ocean strategy
23 Core competence and the resource-based view
24 Corporate social responsibility: the triple bottom line
25 Corporate strategy: parenting advantage
26 Five forces analysis
27 Game theory: the prisoner’s dilemma
28 Generic strategies
29 The McKinsey 7S framework
PART FOUR Innovation and entrepreneurship
30 Brainstorming
31 Design thinking
32 Disruptive innovation
33 Greiner’s growth model
34 Open innovation
35 The seven domains assessment model for entrepreneurs
36 Stage/gate model for new product development
37 Scenario planning
PART FIVE Accounting
, 38 The accrual method in accounting
39 Activity-based costing
40 The balanced scorecard
41 The DuPont identity
42 Economic value added
43 Ratio analysis
PART SIX Finance
44 Black-Scholes options pricing model
45 Bond valuation
46 Capital asset pricing model
47 Capital budgeting
48 Modern portfolio theory
49 Modigliani-Miller theorem
50 Time value of money
51 Valuing the firm
52 Weighted average cost of capital
PART SEVEN Operations
53 Agile development
54 The bullwhip effect
55 Decision trees
56 Just-in-time production
57 Sensitivity analysis
58 The service-profit chain
