, Contents
List of figures
Publisher’s acknowledgements
About the author
Preface
About this book
Introduction
Part 1 MBA Day By Day: making it work for you
1 Management and the MBA
2 You and your personal development
Part 2 Tactical MBA thinking: how to organise resources
3 Processes and operations
4 People
5 Finance 1: accounting
Part 3 Strategic MBA thinking: how to manage the big picture
6 Marketing
7 Strategy
8 Finance 2: corporate finance and governance
9 Global and international business
Part 4 Visionary MBA thinking: how to embrace change
10 Leadership
11 Entrepreneurship
12 Sustainability
,13 ‘Just start walking’
Glossary
Index
table of contents
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List of figures
Figure 2.1 Erikson’s psychosocial life cycle model of development
Figure 2.2 Blank version of the wheel of life
Figure 3.1 A rich picture
Figure 3.2 An Ishikawa or fishbone cause and effect diagram
Figure 4.1 The psychological contract
Figure 4.2 Tuckman’s stages of group development
Figure 4.3 Bath model of people and performance
Figure 5.1 Supply–demand curve
Figure P3.1 SWOT analysis
Figure 6.1 Six markets model
Figure 6.2 The product life cycle model
Figure 7.1 Ansoff matrix
Figure 7.2 Mitchell’s stakeholder typology
Figure 9.1 PESTEL analysis of the banking industry
Figure 10.1 Leadership grid
, Figure 10.2 Kotter’s eight steps of change
Figure 11.1 Business Model Canvas
Figure 12.1 Carroll’s hierarchy of CSR aims
Figure 12.2 Elkington’s 3BL
Introduction
Welcome to MBA Day by Day. This book is a guide to applying world-class MBA principles and
thinking at work.
Whether you have ambitions to do an MBA or already have one, in business and management
those three letters certainly seem to exert quite a hold over the imagination. Every year, tens of
thousands of managers around the world invest their time, energy and money to graduate with a
master’s degree in business administration. No book can equal that achievement or capture
everything that years of study contain. It can, however, highlight two things that graduates from
top business schools have discovered:
1. The most lasting benefit of an MBA is a change in your thinking.
2. Informed self-awareness is the key to new behaviours, better decision making and continuing
career growth.
Presumably, managers already think, otherwise their actions would just be automatic. So, what is
so special about the change in thinking brought about by an MBA? One answer could be simply
that MBA thinking accelerates promotion to the next level. True, but a more powerful idea is that
the best MBAs are people educated to see a special relationship between thinking and action that
can make a real difference to achievement at work, one’s career and the impact of business on a
changing world. Using clear and concise language, this book will use the typical structure and
experience of an MBA to challenge you to apply ideas and new ways of thinking about what you
do.
Key points about MBA Day by Day
Each chapter covers a crucial area of management and leadership featured in MBA study. You
will find overviews of concepts, key models, frameworks and theories, as well as real-world
illustrations. You will be encouraged to practise the types of thinking developed in the top
programmes around the world.
Three assumptions underpin MBA Day by Day and I want you to keep them in mind as you work
through the book.
List of figures
Publisher’s acknowledgements
About the author
Preface
About this book
Introduction
Part 1 MBA Day By Day: making it work for you
1 Management and the MBA
2 You and your personal development
Part 2 Tactical MBA thinking: how to organise resources
3 Processes and operations
4 People
5 Finance 1: accounting
Part 3 Strategic MBA thinking: how to manage the big picture
6 Marketing
7 Strategy
8 Finance 2: corporate finance and governance
9 Global and international business
Part 4 Visionary MBA thinking: how to embrace change
10 Leadership
11 Entrepreneurship
12 Sustainability
,13 ‘Just start walking’
Glossary
Index
table of contents
search
Settings
queue
back
Support
Sign Out
List of figures
Figure 2.1 Erikson’s psychosocial life cycle model of development
Figure 2.2 Blank version of the wheel of life
Figure 3.1 A rich picture
Figure 3.2 An Ishikawa or fishbone cause and effect diagram
Figure 4.1 The psychological contract
Figure 4.2 Tuckman’s stages of group development
Figure 4.3 Bath model of people and performance
Figure 5.1 Supply–demand curve
Figure P3.1 SWOT analysis
Figure 6.1 Six markets model
Figure 6.2 The product life cycle model
Figure 7.1 Ansoff matrix
Figure 7.2 Mitchell’s stakeholder typology
Figure 9.1 PESTEL analysis of the banking industry
Figure 10.1 Leadership grid
, Figure 10.2 Kotter’s eight steps of change
Figure 11.1 Business Model Canvas
Figure 12.1 Carroll’s hierarchy of CSR aims
Figure 12.2 Elkington’s 3BL
Introduction
Welcome to MBA Day by Day. This book is a guide to applying world-class MBA principles and
thinking at work.
Whether you have ambitions to do an MBA or already have one, in business and management
those three letters certainly seem to exert quite a hold over the imagination. Every year, tens of
thousands of managers around the world invest their time, energy and money to graduate with a
master’s degree in business administration. No book can equal that achievement or capture
everything that years of study contain. It can, however, highlight two things that graduates from
top business schools have discovered:
1. The most lasting benefit of an MBA is a change in your thinking.
2. Informed self-awareness is the key to new behaviours, better decision making and continuing
career growth.
Presumably, managers already think, otherwise their actions would just be automatic. So, what is
so special about the change in thinking brought about by an MBA? One answer could be simply
that MBA thinking accelerates promotion to the next level. True, but a more powerful idea is that
the best MBAs are people educated to see a special relationship between thinking and action that
can make a real difference to achievement at work, one’s career and the impact of business on a
changing world. Using clear and concise language, this book will use the typical structure and
experience of an MBA to challenge you to apply ideas and new ways of thinking about what you
do.
Key points about MBA Day by Day
Each chapter covers a crucial area of management and leadership featured in MBA study. You
will find overviews of concepts, key models, frameworks and theories, as well as real-world
illustrations. You will be encouraged to practise the types of thinking developed in the top
programmes around the world.
Three assumptions underpin MBA Day by Day and I want you to keep them in mind as you work
through the book.
