1
,Table of Contents
Cover image
Title page
Copyright
Dedication
Preface
Foreword
Chapter 1. Marketing
Introduction
Market Segmentation
The Marketing Mix
General References and Websites Related to Marketing
Chapter 2. Economics
Introduction
Markets
Gross Domestic Product
Inflation
Exchange Rates
Innovation and Economics
General References and Websites in Economics
Chapter 3. Corporate Strategy
Introduction
Business Portfolio Model
2
, Five Forces Model
Resource-Based View of the Firm
Delta Model
General References and Websites in Strategy
Chapter 4. Management and Leadership
Introduction
Team Structure
Team Construction
Leadership Dynamics
Motivation
Change Management
General References and Websites on Leadership and Management
Chapter 5. Portfolio Management
Introduction
Common Traits
Considerations in Portfolio Management
Models for Portfolio Management
General References in Portfolio Management
Chapter 6. Finance and Accounting
Introduction
Financial Statements
Ratios
Discounted Cash Flow
General References and Websites in Finance
3
, Chapter 7. Product Development
Introduction
Product Life Cycle
Disruption (Disruptive Innovation)
Adoption and Diffusion
Discontinuities in the Product Life Cycle
Dominant Design
General References and Websites in Product Development
Chapter 8. Operations
Introduction
Total Quality Management
Variability
Continuous Improvement
Supply Chain Coordination: Information Sharing
General References and Websites on Operations
Chapter 9. Business Law
Introduction
Contracts
Torts
Intellectual Property
Employment Law
General References and Websites with Articles on the Law
Web Based Supporting Resources
Educational Videos
4
,Table of Contents
Cover image
Title page
Copyright
Dedication
Preface
Foreword
Chapter 1. Marketing
Introduction
Market Segmentation
The Marketing Mix
General References and Websites Related to Marketing
Chapter 2. Economics
Introduction
Markets
Gross Domestic Product
Inflation
Exchange Rates
Innovation and Economics
General References and Websites in Economics
Chapter 3. Corporate Strategy
Introduction
Business Portfolio Model
2
, Five Forces Model
Resource-Based View of the Firm
Delta Model
General References and Websites in Strategy
Chapter 4. Management and Leadership
Introduction
Team Structure
Team Construction
Leadership Dynamics
Motivation
Change Management
General References and Websites on Leadership and Management
Chapter 5. Portfolio Management
Introduction
Common Traits
Considerations in Portfolio Management
Models for Portfolio Management
General References in Portfolio Management
Chapter 6. Finance and Accounting
Introduction
Financial Statements
Ratios
Discounted Cash Flow
General References and Websites in Finance
3
, Chapter 7. Product Development
Introduction
Product Life Cycle
Disruption (Disruptive Innovation)
Adoption and Diffusion
Discontinuities in the Product Life Cycle
Dominant Design
General References and Websites in Product Development
Chapter 8. Operations
Introduction
Total Quality Management
Variability
Continuous Improvement
Supply Chain Coordination: Information Sharing
General References and Websites on Operations
Chapter 9. Business Law
Introduction
Contracts
Torts
Intellectual Property
Employment Law
General References and Websites with Articles on the Law
Web Based Supporting Resources
Educational Videos
4
