Week 6- Memes & Virals
Jenkins:
Author Henry Jenkins
Title If It Doesn’t Spread, It’s Dead (Part One): Media Viruses and Memes
Spreadable media
Viral
Concepts and Memes (cultural version of the gene)
terms Buzz/Guerilla marketing
Participatory culture
Models of Stickiness vs Spreadability
The terms virals and memes come from a biological metaphor.
Importance in the transformation of memes/virals. Activity of users and
Main ideas the involuntary transmission of ideas are fundamental. Media
circulation as a system of social, technological, textual and economic
practices. The repurposing of media content adds value to it.
Biological metaphor doesn’t consider the importance of culture,
Author’s confuses power relations between producers, properties, brands
position and consumers, doesn’t include the transformation process. Instead
of biological metaphor: spreadable media.
Jenkins:
Author Henry Jenkins
Title If It Doesn’t Spread, It’s Dead (Part One): Media Viruses and Memes
Spreadable media
Viral
Concepts and Memes (cultural version of the gene)
terms Buzz/Guerilla marketing
Participatory culture
Models of Stickiness vs Spreadability
The terms virals and memes come from a biological metaphor.
Importance in the transformation of memes/virals. Activity of users and
Main ideas the involuntary transmission of ideas are fundamental. Media
circulation as a system of social, technological, textual and economic
practices. The repurposing of media content adds value to it.
Biological metaphor doesn’t consider the importance of culture,
Author’s confuses power relations between producers, properties, brands
position and consumers, doesn’t include the transformation process. Instead
of biological metaphor: spreadable media.
