HubSpot 1&2 - Inbound Fundamentals &
SEO Exam Questions and Answers
difference between inbound and traditional marketing - Answer -traditional interrupts
and inbound is a message ppl want to read.
stages of inbound marketing - Answer -attract, convert, close, delight
how does analyze fit into inbound methodology - Answer -inherent in everything you do
with regards to inbound.
inbound best practices (4) - Answer -use buyer personas, use buyers journey, create
remarkable content, leverage content
buyer persona - Answer -semi-fictional representation of your ideal customer based on
real data and select educated speculation about customer demographics, behavior,
motivations and goals.
what 3 things should be kept in mind when creating buyer personas - Answer -(1) must
be based on actual research not assumptions (2) do as much research as it takes to
notice a trend (3) start by interviewing current customers
what are components of a buyer persona story (8) - Answer -background,
demographics, identifiers, goals, challenges, how we help, common objections, real
quotes
what are the stages of the buyer's journey - Answer -awareness (prospect is
researching problem to clearly understand their problem), consideration (prospect given
a name to problem and are committed to research solutions), decision (prospect
decided on solution approach and making a list of vendors)
buyers journey - Answer -active research process someone goes through leading up to
a purchase
what part does content play in inbound marketing and sales - Answer -the content you
use is not about who you are, rather it is about educating them on their problems and
solutions to the problems.
in terms of inbound, what is context? - Answer -who you are creating the content for!
, content + context = inbound marketing
what are the different ways to leverage content? - Answer -web pages, blogs, social
media, landing pages, CTAs, marketing emails
how does seo help inbound marketing efforts - Answer -helps attract strangers from
search engines and turn them into new visitors on the website (very important to the
"attract" phase of the inbound strategy)
SEO - search engine optimization - Answer -process of improving your website to
attract more visitors from search engines
how do search engines find, understand and rank pages to show in search results -
Answer -Find - they send spiders to crawl through the web searching for the most
relevant content
Understand/Rank - from that data, they create a list of results ranked in order of the
popularity and authority of the websites.
what is the difference between paid results and organic results - Answer -websites pay
to show up at the top of a search result. Organic is what comes from the search engine
results. 60% of the clicks go to the top 3 organic results.
what are keywords? how do you pick the right ones? - Answer -words typed into search
engines - topics searchers are trying to learn more about
how do your buyer personas and buyer's factor into your keyword research - Answer -
you want to mimic the language buyer peronas are using. What are common industry
questions? what questions do they have that my company provides solutions to? what
questions might they have when deciding to buy our solutions?
in what ways can you expand your list of keywords - Answer -search the web for
alternatives (type one of the keywords into a search engine and see what the results
are)
how can you determine which keywords people are using to find your site - Answer -
analytics tool - google webmaster or hubspot sources to get some insights.
what is the difference between short and long-tail keywords - Answer -short words (i.e.
shoes) is harder to rank for because it's general and possibly a lot of competition
long-tail words (i.e. best women's running shoes for flat feet") is easier to rank for
because its more specific and targeted.
in what ways should you optimize your pages for search engines (4) - Answer -1 -
optimize the page around a primary keyword
2- include relevant links with the content
3- promote a good user experience
SEO Exam Questions and Answers
difference between inbound and traditional marketing - Answer -traditional interrupts
and inbound is a message ppl want to read.
stages of inbound marketing - Answer -attract, convert, close, delight
how does analyze fit into inbound methodology - Answer -inherent in everything you do
with regards to inbound.
inbound best practices (4) - Answer -use buyer personas, use buyers journey, create
remarkable content, leverage content
buyer persona - Answer -semi-fictional representation of your ideal customer based on
real data and select educated speculation about customer demographics, behavior,
motivations and goals.
what 3 things should be kept in mind when creating buyer personas - Answer -(1) must
be based on actual research not assumptions (2) do as much research as it takes to
notice a trend (3) start by interviewing current customers
what are components of a buyer persona story (8) - Answer -background,
demographics, identifiers, goals, challenges, how we help, common objections, real
quotes
what are the stages of the buyer's journey - Answer -awareness (prospect is
researching problem to clearly understand their problem), consideration (prospect given
a name to problem and are committed to research solutions), decision (prospect
decided on solution approach and making a list of vendors)
buyers journey - Answer -active research process someone goes through leading up to
a purchase
what part does content play in inbound marketing and sales - Answer -the content you
use is not about who you are, rather it is about educating them on their problems and
solutions to the problems.
in terms of inbound, what is context? - Answer -who you are creating the content for!
, content + context = inbound marketing
what are the different ways to leverage content? - Answer -web pages, blogs, social
media, landing pages, CTAs, marketing emails
how does seo help inbound marketing efforts - Answer -helps attract strangers from
search engines and turn them into new visitors on the website (very important to the
"attract" phase of the inbound strategy)
SEO - search engine optimization - Answer -process of improving your website to
attract more visitors from search engines
how do search engines find, understand and rank pages to show in search results -
Answer -Find - they send spiders to crawl through the web searching for the most
relevant content
Understand/Rank - from that data, they create a list of results ranked in order of the
popularity and authority of the websites.
what is the difference between paid results and organic results - Answer -websites pay
to show up at the top of a search result. Organic is what comes from the search engine
results. 60% of the clicks go to the top 3 organic results.
what are keywords? how do you pick the right ones? - Answer -words typed into search
engines - topics searchers are trying to learn more about
how do your buyer personas and buyer's factor into your keyword research - Answer -
you want to mimic the language buyer peronas are using. What are common industry
questions? what questions do they have that my company provides solutions to? what
questions might they have when deciding to buy our solutions?
in what ways can you expand your list of keywords - Answer -search the web for
alternatives (type one of the keywords into a search engine and see what the results
are)
how can you determine which keywords people are using to find your site - Answer -
analytics tool - google webmaster or hubspot sources to get some insights.
what is the difference between short and long-tail keywords - Answer -short words (i.e.
shoes) is harder to rank for because it's general and possibly a lot of competition
long-tail words (i.e. best women's running shoes for flat feet") is easier to rank for
because its more specific and targeted.
in what ways should you optimize your pages for search engines (4) - Answer -1 -
optimize the page around a primary keyword
2- include relevant links with the content
3- promote a good user experience
