HubSpot Certification Questions and
Answers
All of the following are content marketing practices EXCEPT: - Answer -technical SEO
Which best describes the content marketing and inbound marketing relationship? -
Answer -success relies on both as each serves a different function
Fill in the blank: To effectively tell your business' story, you need ________________. -
Answer -a mission with supporting values
Your boss has tasked you with writing a company story that will help make them stand
out from their
competitors. Keeping this in mind, what's the most effective question you should start
with? - Answer -Why are you doing what you are doing?
Fill in the blank: The _________ can help you develop a mission statement that
connects with your audience - Answer -Golden Circle
Every story has these three storytelling elements. What are they? - Answer -Characters,
Conflict and Resolution
True or false? If prospects can get the answers to their questions and see themselves
as characters
in your story, they'll be more likely to purchase from you. - Answer -True
Fill in the blank: The conflict in your content's story should focus on the ____________.
- Answer -prospects' needs
prospects' stage of the buyer's journey
prospects' problems (All of the above)
True or false? The conflict in this blog article is preventing team burnout. - Answer -True
This blog post is written from a - Answer -First person
True or false? When identifying raw material for generating ideas, it's best to stick with a
specific area
of focus. This way you can become an expert in generating ideas in this field. - Answer -
False
, You're a content creator for an automobile dealership. You're looking for some
inspiration to help
generate new content ideas for an upcoming holiday promotion. What source might you
find valuable
and be inspired by? - Answer -Motor Trend Magazine
Wall Street Journal
TIME Magazine (All of the above)
True or false? After you digest material it's best to try and put ideas together
immediately. - Answer -False, you want to give your mind a break to process the
information.
Fill in the blank: __________ is when you think of an idea out of nowhere. - Answer -
The Eureka Moment
How can you uncover your buyer personas' reading habits? - Answer -Include a
question on a form AND Interview best customers (A&B)
Every content brainstorm needs the following EXCEPT: - Answer -At least five people
It has:
A moderator
A clear agenda
At least five people
Fill in the blank: A great way to create a comfortable atmosphere for a company
brainstorm is to start off with _________. - Answer -icebreakers
All of the following are examples of a SMART goal EXCEPT: - Answer -Significantly
reduce the amount of time the team spends on creating content.
You just landed your dream job as a content creator at a local startup. It's your first
week and your boss asks you to perform a content audit to get acquainted with the
company's collateral as well as organize it. Where might you start looking for content
that already exists? - Answer -Talk to the Sales team
Check with more tenured employees
Look through the companies CRM and CMS
(All the above)
When it comes to a long-term content strategy, what is an important buyer persona
trait? - Answer -Demographics, Challenges, and Identifiers
Fill in the blank: A content compass helps organize monthly initiatives by
____________. - Answer -SMART Goals
Sales campaigns
Answers
All of the following are content marketing practices EXCEPT: - Answer -technical SEO
Which best describes the content marketing and inbound marketing relationship? -
Answer -success relies on both as each serves a different function
Fill in the blank: To effectively tell your business' story, you need ________________. -
Answer -a mission with supporting values
Your boss has tasked you with writing a company story that will help make them stand
out from their
competitors. Keeping this in mind, what's the most effective question you should start
with? - Answer -Why are you doing what you are doing?
Fill in the blank: The _________ can help you develop a mission statement that
connects with your audience - Answer -Golden Circle
Every story has these three storytelling elements. What are they? - Answer -Characters,
Conflict and Resolution
True or false? If prospects can get the answers to their questions and see themselves
as characters
in your story, they'll be more likely to purchase from you. - Answer -True
Fill in the blank: The conflict in your content's story should focus on the ____________.
- Answer -prospects' needs
prospects' stage of the buyer's journey
prospects' problems (All of the above)
True or false? The conflict in this blog article is preventing team burnout. - Answer -True
This blog post is written from a - Answer -First person
True or false? When identifying raw material for generating ideas, it's best to stick with a
specific area
of focus. This way you can become an expert in generating ideas in this field. - Answer -
False
, You're a content creator for an automobile dealership. You're looking for some
inspiration to help
generate new content ideas for an upcoming holiday promotion. What source might you
find valuable
and be inspired by? - Answer -Motor Trend Magazine
Wall Street Journal
TIME Magazine (All of the above)
True or false? After you digest material it's best to try and put ideas together
immediately. - Answer -False, you want to give your mind a break to process the
information.
Fill in the blank: __________ is when you think of an idea out of nowhere. - Answer -
The Eureka Moment
How can you uncover your buyer personas' reading habits? - Answer -Include a
question on a form AND Interview best customers (A&B)
Every content brainstorm needs the following EXCEPT: - Answer -At least five people
It has:
A moderator
A clear agenda
At least five people
Fill in the blank: A great way to create a comfortable atmosphere for a company
brainstorm is to start off with _________. - Answer -icebreakers
All of the following are examples of a SMART goal EXCEPT: - Answer -Significantly
reduce the amount of time the team spends on creating content.
You just landed your dream job as a content creator at a local startup. It's your first
week and your boss asks you to perform a content audit to get acquainted with the
company's collateral as well as organize it. Where might you start looking for content
that already exists? - Answer -Talk to the Sales team
Check with more tenured employees
Look through the companies CRM and CMS
(All the above)
When it comes to a long-term content strategy, what is an important buyer persona
trait? - Answer -Demographics, Challenges, and Identifiers
Fill in the blank: A content compass helps organize monthly initiatives by
____________. - Answer -SMART Goals
Sales campaigns
