Hubspot- SEO Exam Questions and
Answers
What is SEO? - Answer -SEO is the practice of increasing the quantity of traffic to a
website through organic search results.
Why is SEO Important? - Answer -Because the majority of online experiences involve
searching the web.
What is Google E-A-T? - Answer -Expertise, Authoritativeness, and trustworthiness
What are the three stages of ranking on Google? - Answer -Discovery, relevance and
authority
What is the discovery stage of SEO? - Answer -Search engine bots discover content by
crawling for content on webpages
What is the relevance stage of SEO? - Answer -Search engine bots decide how
relevant webpage content is by looking for certain keywords and phrases.
What is the Authority stage in SEO? - Answer -Search engine bots rank content in
search results based on high- quality links to a website
How does a website establish authority? - Answer -The content is talked about often,
referred to often or cited in other works
What does a backlink profile measure? - Answer -The number of inbound links to your
website.
The number of unique domains that link to your website.
The quality of those links.
How can you optimize content for SEO? - Answer -By improving head tags, title tags
and creating external links
What is a sitemap? - Answer -A file of code that lives on your web server and lists all of
the relevant URL's your website is carrying.
What is a meta description? - Answer -The description found under the title of a search
results page. max 160 characters
Answers
What is SEO? - Answer -SEO is the practice of increasing the quantity of traffic to a
website through organic search results.
Why is SEO Important? - Answer -Because the majority of online experiences involve
searching the web.
What is Google E-A-T? - Answer -Expertise, Authoritativeness, and trustworthiness
What are the three stages of ranking on Google? - Answer -Discovery, relevance and
authority
What is the discovery stage of SEO? - Answer -Search engine bots discover content by
crawling for content on webpages
What is the relevance stage of SEO? - Answer -Search engine bots decide how
relevant webpage content is by looking for certain keywords and phrases.
What is the Authority stage in SEO? - Answer -Search engine bots rank content in
search results based on high- quality links to a website
How does a website establish authority? - Answer -The content is talked about often,
referred to often or cited in other works
What does a backlink profile measure? - Answer -The number of inbound links to your
website.
The number of unique domains that link to your website.
The quality of those links.
How can you optimize content for SEO? - Answer -By improving head tags, title tags
and creating external links
What is a sitemap? - Answer -A file of code that lives on your web server and lists all of
the relevant URL's your website is carrying.
What is a meta description? - Answer -The description found under the title of a search
results page. max 160 characters
