SEO Certification Exam Questions and
Answers
What does Google care about? - Answer -Expertise, Authoritativeness, &
trustworthiness
How to build discovery & relevance? - Answer -Creating lots of high-quality content on
topics you want to be known for.
How to build authority? - Answer -Getting lots of high-quality links & topics to your
website.
How is authority determined? - Answer -Talked about often, referred to often, and cited
in other works (backlinks).
Factors that determine an SEO strategy? - Answer -- How established is your business
online?
- What resources do you have to dedicate to SEO?
- What industry are you in?
What happens if you have less authority? - Answer -The content you create will have a
lower rank.
KPI indicators to consider: - Answer -- Backlinks
- Bounce rate
- Page Load time
- Organic traffic
- Conversion rate
- Keyword ranking
What strategies might you do if the overall goal is to increase traffic to your website? -
Answer -- create a series of blog posts w/ a set of target keywords
- Increase site speed by optimizing images
- Getting featured as a guest blogger
What should you balance? - Answer -Building relevancy and authority.
What is a backlink profile? - Answer -List of all sites currently linking to your site.
, What do backlink profiles measures? - Answer -- The # of inbound links to your website
- The # of unique domains that link to your website
- The quality of those links
What tools can you use to analyze your backlink profile? - Answer -Majestic, ahrefs,
SEMrush, Moz
Should you be selective w/ the keywords instead of using a mass keyword list? (True or
False) - Answer -True
What is a Page heading tag? - Answer -An HTML element that provides hierarchical
structure to a web page.
What tag should the page title have? - Answer -An H1 tag.
What tags should subsequent headings have? - Answer -H2, H3, and so on.
What is a Title tag? - Answer -An HTML element specifying the title of a web page.
How long should a title tag be? - Answer -Under 60 characters.
Should you include your primary keyword in a title tag? (True or False) - Answer -True
What is Google similar to? - Answer -A massive library.
Should you include external links on your pages? (True or False) - Answer -True
What is a sitemap? - Answer -A file of code that lives on your web server & lists all of
the relevant URLs your website carries.
When should you submit your website to each search engine? - Answer -- Every time
you make significant changes
- First publish your website
- Add a new page
What tools can you use to help create your XML sitemap? - Answer -Screaming Frog,
XML-sitemaps.com, and/or HubSpot
The further away a page is from the original homepage URL of your site, the worse it is
for that page's SEO. (True of False) - Answer -True
What are Meta descriptions? - Answer -An HTML attribute that provides a brief
summary of a web page.
What are the benefits of Meta descriptions? - Answer -- Increases CTR & visits from
organic traffic
Answers
What does Google care about? - Answer -Expertise, Authoritativeness, &
trustworthiness
How to build discovery & relevance? - Answer -Creating lots of high-quality content on
topics you want to be known for.
How to build authority? - Answer -Getting lots of high-quality links & topics to your
website.
How is authority determined? - Answer -Talked about often, referred to often, and cited
in other works (backlinks).
Factors that determine an SEO strategy? - Answer -- How established is your business
online?
- What resources do you have to dedicate to SEO?
- What industry are you in?
What happens if you have less authority? - Answer -The content you create will have a
lower rank.
KPI indicators to consider: - Answer -- Backlinks
- Bounce rate
- Page Load time
- Organic traffic
- Conversion rate
- Keyword ranking
What strategies might you do if the overall goal is to increase traffic to your website? -
Answer -- create a series of blog posts w/ a set of target keywords
- Increase site speed by optimizing images
- Getting featured as a guest blogger
What should you balance? - Answer -Building relevancy and authority.
What is a backlink profile? - Answer -List of all sites currently linking to your site.
, What do backlink profiles measures? - Answer -- The # of inbound links to your website
- The # of unique domains that link to your website
- The quality of those links
What tools can you use to analyze your backlink profile? - Answer -Majestic, ahrefs,
SEMrush, Moz
Should you be selective w/ the keywords instead of using a mass keyword list? (True or
False) - Answer -True
What is a Page heading tag? - Answer -An HTML element that provides hierarchical
structure to a web page.
What tag should the page title have? - Answer -An H1 tag.
What tags should subsequent headings have? - Answer -H2, H3, and so on.
What is a Title tag? - Answer -An HTML element specifying the title of a web page.
How long should a title tag be? - Answer -Under 60 characters.
Should you include your primary keyword in a title tag? (True or False) - Answer -True
What is Google similar to? - Answer -A massive library.
Should you include external links on your pages? (True or False) - Answer -True
What is a sitemap? - Answer -A file of code that lives on your web server & lists all of
the relevant URLs your website carries.
When should you submit your website to each search engine? - Answer -- Every time
you make significant changes
- First publish your website
- Add a new page
What tools can you use to help create your XML sitemap? - Answer -Screaming Frog,
XML-sitemaps.com, and/or HubSpot
The further away a page is from the original homepage URL of your site, the worse it is
for that page's SEO. (True of False) - Answer -True
What are Meta descriptions? - Answer -An HTML attribute that provides a brief
summary of a web page.
What are the benefits of Meta descriptions? - Answer -- Increases CTR & visits from
organic traffic
