SEO Certification Exam with correct
Answers
SEO - Answer -Search Engine Optimization is the practice of increasing the quantity &
quality of traffic to a site through organic search engine results.
Google's EAT - Answer -Expertise, authoritativeness & trustworthiness.
SEO Benefits - Answer -1. Snowball effect - larger site, more authoritative, compound
growth.
2. cost effective
What 3 things do search engines use to rank your content? - Answer -Discovery
(crawling), relevance (indexing) & authority (ranking)
What is a backlink profile? - Answer -a list of all the sites currently linking to your site.
including how they're linking to it & which pages they're linking to.
What does a backlink profile measure? - Answer -1. The # of inbound links to your site
2. the # of unique domains that link to your site
3. the quality of those links
A healthy SEO strategy balances building _____ with building _______ - Answer -
relevance & authority
What are the 3 stages of ranking? - Answer -crawling, indexing & ranking or discovery,
relevance & authority
What happens during the discovery stage? - Answer -the search engine bots discover
your content by crawling it.
What happens during the relevance stage? - Answer -the search engine bots decide
how relevant your content is by indexing it (based on signals like keywords)
What happens during the authority stage? - Answer -the search engine bots rank your
content in search based on your site's SEO authority.
Does authority directly impact ranking strength? - Answer -Yes
, If your content is not relevant then.... - Answer -it has little chance of ranking no matter
how authoritative it is.
If your website is not authoritative then... - Answer -it has little chance of ranking no
matter how relevant it is.
What are some important KPIs to consider in your SEO strategy? - Answer -1. organic
traffic
2. keyword ranking
3. conversion rate
4. bounce rate
5. page load time
6. backlinks built
What is a key indicator of a website's SEO authority? - Answer -Links are key indicators.
most important are backlinks.
On-Page SEO Elements - Answer -Heading Tags, Title Tags, External Links
Heading Tags - Answer -is an HTML element that provides hierarchical structure to a
web page. It doesn't directly impact SEO, but indirectly impacts it by creating a better
UX.
Heading Tags Best Practices - Answer -1. Page title should have an H1 tag (limit 1 per
page) & should be the page's name.
2. Subsequent headings on the page should have H2 or H3 tags & so on
3. use your primary keyword in your page title
Title Tag - Answer -are an HTML element that specifies the title of a web page. also
known as the SEO title.
Title Tag Best Practices - Answer -1. include your primary keyword in your title tag
2. Keep your title under 60 characters
3. make sure both your page heading & title answer the searcher's primary question
External Links - Answer -1. Link to authoritative sites
2. shows your readers & search engines you've done your research
what are the 3 primary functions of a search engine? - Answer -1. crawl
2. index
3. rank
Crawl - Answer -search web pages & look over the code & content for each URL
Index - Answer -store & organize the info the search engine finds from crawling
Answers
SEO - Answer -Search Engine Optimization is the practice of increasing the quantity &
quality of traffic to a site through organic search engine results.
Google's EAT - Answer -Expertise, authoritativeness & trustworthiness.
SEO Benefits - Answer -1. Snowball effect - larger site, more authoritative, compound
growth.
2. cost effective
What 3 things do search engines use to rank your content? - Answer -Discovery
(crawling), relevance (indexing) & authority (ranking)
What is a backlink profile? - Answer -a list of all the sites currently linking to your site.
including how they're linking to it & which pages they're linking to.
What does a backlink profile measure? - Answer -1. The # of inbound links to your site
2. the # of unique domains that link to your site
3. the quality of those links
A healthy SEO strategy balances building _____ with building _______ - Answer -
relevance & authority
What are the 3 stages of ranking? - Answer -crawling, indexing & ranking or discovery,
relevance & authority
What happens during the discovery stage? - Answer -the search engine bots discover
your content by crawling it.
What happens during the relevance stage? - Answer -the search engine bots decide
how relevant your content is by indexing it (based on signals like keywords)
What happens during the authority stage? - Answer -the search engine bots rank your
content in search based on your site's SEO authority.
Does authority directly impact ranking strength? - Answer -Yes
, If your content is not relevant then.... - Answer -it has little chance of ranking no matter
how authoritative it is.
If your website is not authoritative then... - Answer -it has little chance of ranking no
matter how relevant it is.
What are some important KPIs to consider in your SEO strategy? - Answer -1. organic
traffic
2. keyword ranking
3. conversion rate
4. bounce rate
5. page load time
6. backlinks built
What is a key indicator of a website's SEO authority? - Answer -Links are key indicators.
most important are backlinks.
On-Page SEO Elements - Answer -Heading Tags, Title Tags, External Links
Heading Tags - Answer -is an HTML element that provides hierarchical structure to a
web page. It doesn't directly impact SEO, but indirectly impacts it by creating a better
UX.
Heading Tags Best Practices - Answer -1. Page title should have an H1 tag (limit 1 per
page) & should be the page's name.
2. Subsequent headings on the page should have H2 or H3 tags & so on
3. use your primary keyword in your page title
Title Tag - Answer -are an HTML element that specifies the title of a web page. also
known as the SEO title.
Title Tag Best Practices - Answer -1. include your primary keyword in your title tag
2. Keep your title under 60 characters
3. make sure both your page heading & title answer the searcher's primary question
External Links - Answer -1. Link to authoritative sites
2. shows your readers & search engines you've done your research
what are the 3 primary functions of a search engine? - Answer -1. crawl
2. index
3. rank
Crawl - Answer -search web pages & look over the code & content for each URL
Index - Answer -store & organize the info the search engine finds from crawling
