UNIVERSITY OF CALOOCAN CITY 1
THE BIGBREW MAIN EXPERIENCE: A QUANTITATIVE
STUDY ON CUSTOMER SATISFACTION
O
F
F
I
C
E
A Research presented
A
D
to the Faculty of the M
I
College of Business and Accountancy N
I
S
T
R
A
In partial fulfillment T
I
O
of the requirements for the subject N
Research Writing
D
E
P
A
R
By
T
M
BSOAD 3B – GROUP 2 E
N
T
2022
, UNIVERSITY OF CALOOCAN CITY 2
CHAPTER 1
THE PROBLEM AND ITS BACKGROUND
O
I. Introduction F
F
I
C
E
It has been a decade since milk tea was introduced in the country(Philippines). In
2008, the first milk tea store opened in San Juan City, and since then, Filipinos were A
D
drawn towards this tasty drink. People started lovingit more than ever, especially Filipino M
I
teens and young adults. N
I
S
This milk tea craze started in Taiwan. As regular tea drinkers, Taiwanese realized T
R
that they have respective teas for breakfast, lunch, or dinner, but none for their snack. To A
T
fill in the gap, they developed a drink that we can be considered a snack and beverage I
O
simultaneously, the milk tea. Milk tea is a refreshing flavored iced tea with tapioca balls at N
the bottom. Milk is mixed with a tea base, fruits, and flavored syrups, and later, the
D
tapioca balls are added.With its delicious and different take on a supposedly typical drink, E
P
milk tea became a real hit. A
R
T
The popularity of Milk Tea in the Philippines is undeniable. We love milk tea, and M
E
that’s proven. An average teen and young adult consume milk tea 3 to 5 times a week N
T
(Herbert, 2020).
, UNIVERSITY OF CALOOCAN CITY 3
According to Inquirer.net, the Philippines is the second-most populous country
in Southeast Asia regarding bubble tea users. Milk tea stores are already located
throughout the country, making them accessible to everyone. Numerous multinational
O
F
corporations have chosen to invest and develop in the Philippines due to the country's F
I
tropical climate, which is ideal for both cold and hot beverages. Since then, this once- C
E
simple beverage has evolved into a revolutionary tea canvas, allowing tea enthusiasts to
experiment with various creamers, flavors, and sweeteners. However, that is not the
A
most significant part; it is trendy and offers tea dealers incredible profit margins. Local D
M
artists/personalities had a fair influence on the milk tea craze. I
N
I
This study will determine the satisfaction of customers of Big Brew Main in terms of S
T
price, product packaging, taste, and customer services that provides by the company. R
A
T
I
O
N
II. Background of the Study
D
E
P
A
Milk tea has been a common staple in many countries, and if you ask for“tea” pretty R
T
much anywhere in Asia and many other countries, it’ll come served with milk (Mike, M
E
2017).One of the trends which attracts and entice the youththe most is the milk tea. Due N
T
to the fact that milk teas have started gaining wide acceptance and popularity in the
Philippines, particularly in Santa Rosa, Laguna. Milk tea refers to any refreshing
THE BIGBREW MAIN EXPERIENCE: A QUANTITATIVE
STUDY ON CUSTOMER SATISFACTION
O
F
F
I
C
E
A Research presented
A
D
to the Faculty of the M
I
College of Business and Accountancy N
I
S
T
R
A
In partial fulfillment T
I
O
of the requirements for the subject N
Research Writing
D
E
P
A
R
By
T
M
BSOAD 3B – GROUP 2 E
N
T
2022
, UNIVERSITY OF CALOOCAN CITY 2
CHAPTER 1
THE PROBLEM AND ITS BACKGROUND
O
I. Introduction F
F
I
C
E
It has been a decade since milk tea was introduced in the country(Philippines). In
2008, the first milk tea store opened in San Juan City, and since then, Filipinos were A
D
drawn towards this tasty drink. People started lovingit more than ever, especially Filipino M
I
teens and young adults. N
I
S
This milk tea craze started in Taiwan. As regular tea drinkers, Taiwanese realized T
R
that they have respective teas for breakfast, lunch, or dinner, but none for their snack. To A
T
fill in the gap, they developed a drink that we can be considered a snack and beverage I
O
simultaneously, the milk tea. Milk tea is a refreshing flavored iced tea with tapioca balls at N
the bottom. Milk is mixed with a tea base, fruits, and flavored syrups, and later, the
D
tapioca balls are added.With its delicious and different take on a supposedly typical drink, E
P
milk tea became a real hit. A
R
T
The popularity of Milk Tea in the Philippines is undeniable. We love milk tea, and M
E
that’s proven. An average teen and young adult consume milk tea 3 to 5 times a week N
T
(Herbert, 2020).
, UNIVERSITY OF CALOOCAN CITY 3
According to Inquirer.net, the Philippines is the second-most populous country
in Southeast Asia regarding bubble tea users. Milk tea stores are already located
throughout the country, making them accessible to everyone. Numerous multinational
O
F
corporations have chosen to invest and develop in the Philippines due to the country's F
I
tropical climate, which is ideal for both cold and hot beverages. Since then, this once- C
E
simple beverage has evolved into a revolutionary tea canvas, allowing tea enthusiasts to
experiment with various creamers, flavors, and sweeteners. However, that is not the
A
most significant part; it is trendy and offers tea dealers incredible profit margins. Local D
M
artists/personalities had a fair influence on the milk tea craze. I
N
I
This study will determine the satisfaction of customers of Big Brew Main in terms of S
T
price, product packaging, taste, and customer services that provides by the company. R
A
T
I
O
N
II. Background of the Study
D
E
P
A
Milk tea has been a common staple in many countries, and if you ask for“tea” pretty R
T
much anywhere in Asia and many other countries, it’ll come served with milk (Mike, M
E
2017).One of the trends which attracts and entice the youththe most is the milk tea. Due N
T
to the fact that milk teas have started gaining wide acceptance and popularity in the
Philippines, particularly in Santa Rosa, Laguna. Milk tea refers to any refreshing
