MNG3702 - LECTURER SLIDE Q&A'S WITH COMPLETE VERIFIED
SOLUTIONS 100% GUARANTEED PASS
Explain what strategic change entails
1. Strategic change is not normal change , but proactive change to achieve
strategic goals. Strategic change involves changing strategic direction in light
of internal and external factors.
2. Strategic change may involve large scale changes (revolution) or many small
incremental changes.
3. Planned strategic change processes (as opposed to unplanned change): change
model Kurt Lewin , change model of John Kotter - can be used to ensure the
organisation stands a better chance of executing its chosen strategy
List the 8 steps of the change model of John Kotter
Step 1: Establishing a sense of urgency
Need for change - not changing causes risk of success.
Step 2: Creating the guiding coalition
Group of individuals with knowledge and skills to drive change
Step 3: Developing a change vision
Create a compelling vision , employees can buy into , mobilize them for change.
, This should be easy to understand, realistic and attainable goals but be focused enough
to provide clear guidance and appeal to the long term interests of stakeholders
Step 4: Communicating the vision for buy-in
All platforms, leaders walk the walk.
Step 5: Empowering broad-based action
Remove barriers - structural and human.
Step 6: Generating short-term wins
Long project - need short wins.
Step 7: Never letting up
Keep momentum.
Step 8: Incorporating changes into the culture
• proving that the new way is better
• reinforcing the culture with every new employee
Pros' and cons to model of John Kotter
Advantage of Kotter model: Process step by step easy to follow. Clear steps for
guidance. Focus on preparation and accepting of change.
SOLUTIONS 100% GUARANTEED PASS
Explain what strategic change entails
1. Strategic change is not normal change , but proactive change to achieve
strategic goals. Strategic change involves changing strategic direction in light
of internal and external factors.
2. Strategic change may involve large scale changes (revolution) or many small
incremental changes.
3. Planned strategic change processes (as opposed to unplanned change): change
model Kurt Lewin , change model of John Kotter - can be used to ensure the
organisation stands a better chance of executing its chosen strategy
List the 8 steps of the change model of John Kotter
Step 1: Establishing a sense of urgency
Need for change - not changing causes risk of success.
Step 2: Creating the guiding coalition
Group of individuals with knowledge and skills to drive change
Step 3: Developing a change vision
Create a compelling vision , employees can buy into , mobilize them for change.
, This should be easy to understand, realistic and attainable goals but be focused enough
to provide clear guidance and appeal to the long term interests of stakeholders
Step 4: Communicating the vision for buy-in
All platforms, leaders walk the walk.
Step 5: Empowering broad-based action
Remove barriers - structural and human.
Step 6: Generating short-term wins
Long project - need short wins.
Step 7: Never letting up
Keep momentum.
Step 8: Incorporating changes into the culture
• proving that the new way is better
• reinforcing the culture with every new employee
Pros' and cons to model of John Kotter
Advantage of Kotter model: Process step by step easy to follow. Clear steps for
guidance. Focus on preparation and accepting of change.
