Inside Lvmh module 2
luxury - ANSis a cultural expression beyond immediate needs
-authenticity
-transparency
-sustainability
-inclusivity
3 types of value created - ANSfunctional
experiential
social or symbolic interaction
From creating value to expressing value - Key principles for Luxury - ANSConsumers have a
range of consumption motivations
Consumers tend to express their values through the brands they select
Brands can become powerful personal branding tools as they project clear and strong values
Brands can deliver higher perceived value to their customers by expressing their own values
Emotional value... - ANSis about the ability of brands to create effective responses all the
way to strong emotions of joy and pride and to identify and nurture these emotions.
What is one of the most important dimensions of Luxury for Serge Carreira? - ANStime
To remain relevant, what values must brands respect? - ANSSustainability
Inclusivity
Quality
Which of the following are part of LVMH's LIFE 360 Program to positively impact the
environment? - ANSProtect Biodiversity
Fight Climate Change
Circular Economy
Traceability
For Carole Collet, what are key principles for regenerative luxury? - ANSDesign for more
than a human world
Learn from Nature and adopt bio-informed creative strategies
Integrate system thinking in our creative process and consider the act of design as part of a
web of life
Transition to a regenerative culture where design can actively reverse socio-ecological
damage
The Second Peau Ruinart initiative aims at promoting sustainable innovation by rethinking
the way Ruinart produces champagne. - ANSFalse
luxury - ANSis a cultural expression beyond immediate needs
-authenticity
-transparency
-sustainability
-inclusivity
3 types of value created - ANSfunctional
experiential
social or symbolic interaction
From creating value to expressing value - Key principles for Luxury - ANSConsumers have a
range of consumption motivations
Consumers tend to express their values through the brands they select
Brands can become powerful personal branding tools as they project clear and strong values
Brands can deliver higher perceived value to their customers by expressing their own values
Emotional value... - ANSis about the ability of brands to create effective responses all the
way to strong emotions of joy and pride and to identify and nurture these emotions.
What is one of the most important dimensions of Luxury for Serge Carreira? - ANStime
To remain relevant, what values must brands respect? - ANSSustainability
Inclusivity
Quality
Which of the following are part of LVMH's LIFE 360 Program to positively impact the
environment? - ANSProtect Biodiversity
Fight Climate Change
Circular Economy
Traceability
For Carole Collet, what are key principles for regenerative luxury? - ANSDesign for more
than a human world
Learn from Nature and adopt bio-informed creative strategies
Integrate system thinking in our creative process and consider the act of design as part of a
web of life
Transition to a regenerative culture where design can actively reverse socio-ecological
damage
The Second Peau Ruinart initiative aims at promoting sustainable innovation by rethinking
the way Ruinart produces champagne. - ANSFalse
