,
, Table of contents
Executive summary........................................................................................................................................ 4
Introduction.................................................................................................................................................. 5
About CulinaryClicks...................................................................................................................................... 6
How to realize CulinaryClicks......................................................................................................................... 7
1.1 The implementation of the concept...............................................................................................................7
1.2 How Instagram influences the choices that people make.............................................................................7
1.3 Target audience..............................................................................................................................................8
1.4 Promotion and awareness.............................................................................................................................8
Factual information....................................................................................................................................... 8
2.1 Cost overview.................................................................................................................................................8
2.2 Generating money from CulinaryClicks..........................................................................................................8
2.3 Potential difficulties........................................................................................................................................9
Conclusion..................................................................................................................................................... 9
Final Recommendations............................................................................................................................... 11
Bibliography................................................................................................................................................ 12