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Class note to understand Marketing Mix. These are for MBA & BBA

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Marketing Mix: Ensuring Customer Proactivity in Desiring Products

Customer Proactivity: An Overview

• Encouraging customers to take an active role in desiring and seeking out products

• Importance in creating a loyal customer base and driving sales

The Four P's of Marketing Mix

• Product: Ensure that the product meets the needs and desires of the customer

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Written in
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