Pazmiño 1
Universidad San Francisco de Quito
Writing and Rhetoric ENG 1001E
NRC: 2308
José Emilio Pazmiño
2022-10-25
Unity Through a Screen: A Visual Rhetorical Analysis of “We’re never lost if we find each other”
The world has turned upside down in a blink when a virus zapped it completely. Since the
pandemic started, many companies have produced their advertisements to keep us connected.
“We’re never lost if we find each other” created by Facebook and posted on YouTube in 2020,
states through a poetic narration a worldwide solution to the covid crisis: it’s possible to still keep
in touch with friends and family through Facebook’s many platforms. Through ethos, pathos and
logos, this semi-ethical advertisement is specifically directed to people that don’t have the
resources to keep connected throughout the pandemic.
The Facebook ad illustrates how everything is looking right after the virus plunked the
entire planet through many different shots of outdoor and indoor spaces that represent how it would
look like without the presence of humans. Up until minute 0:26, the video begins exemplifying a
few people in these different spaces with the twist that they are now wearing masks or some sort
of protection from the virus. In minute 0:27, crying people are representing all that pain felt when
none of their beloved people are able to see or be there accompanying them. The advertisement
took a point where all that sadness turns into happiness felt by many people in minute 0:45
indicating “…so much peace to be found in people’s faces” (Facebook). Everybody in the
advertisement is greeting, smiling and even dancing at each other from different places from
minute 0:51 to minute 1:12, which are factors implying that no matter where people are in the
, Pazmiño 2
world or how heavy the circumstances can be, besides seeing each other through the screen, people
are able to visit and feel one another’s presence. Some posts from people can be appreciated from
minute 1:13 to minute 1:17, telling what’s really liked to cope during the outbreak, as well as a
rollercoaster of emotions that these posts can bring of people greeting each other at different
medical centers through the glass window. In minute 1:22, Facebook states its message, “If you
need help, or can offer it, visit our support hub: www.facebook.com/covidsupport” (Facebook).
Facebook relies on the social media giant’s ethos alongside real folks to bring people
together. The biggest social media platform Facebook saw that people struggled to keep in touch
with their loved ones and gave such worldwide aperture to do so. Besides, Facebook relies on its
many other social media platforms to sell this idea of hope, along with the concern about the global
situation too. Through artwork it emphasizes on the toughness of the situation and the strength in
a relationship between people, just like doctors and nurses try, even to this day, to do their best on
healing as many people as they can that have contracted the virus, at the same time on keeping
everyone out of hospitals or spaces where people with the virus are being treated. Facebook is able
demonstrate its capability of what the application can do for people to keep connected by selecting
the feature that can allow people to go live or a particular friend that can be given a video call, as
well as posting so that friends and family can see how everyone is holding up during the global
health emergency of the coronavirus. Beyond the use of the application and how useful it can be,
there are still certain issues that can prevent people from seeing each other during these challenging
times which can be: bad internet connection or some sort of technical issue, all which are
indicatives of why Facebook suggests helping or getting help by any means.
Facebook takes viewers on a short but very emotional journey by helping to communicate
their message of communication through an advertisement that brought a lot of sadness, alongside
Universidad San Francisco de Quito
Writing and Rhetoric ENG 1001E
NRC: 2308
José Emilio Pazmiño
2022-10-25
Unity Through a Screen: A Visual Rhetorical Analysis of “We’re never lost if we find each other”
The world has turned upside down in a blink when a virus zapped it completely. Since the
pandemic started, many companies have produced their advertisements to keep us connected.
“We’re never lost if we find each other” created by Facebook and posted on YouTube in 2020,
states through a poetic narration a worldwide solution to the covid crisis: it’s possible to still keep
in touch with friends and family through Facebook’s many platforms. Through ethos, pathos and
logos, this semi-ethical advertisement is specifically directed to people that don’t have the
resources to keep connected throughout the pandemic.
The Facebook ad illustrates how everything is looking right after the virus plunked the
entire planet through many different shots of outdoor and indoor spaces that represent how it would
look like without the presence of humans. Up until minute 0:26, the video begins exemplifying a
few people in these different spaces with the twist that they are now wearing masks or some sort
of protection from the virus. In minute 0:27, crying people are representing all that pain felt when
none of their beloved people are able to see or be there accompanying them. The advertisement
took a point where all that sadness turns into happiness felt by many people in minute 0:45
indicating “…so much peace to be found in people’s faces” (Facebook). Everybody in the
advertisement is greeting, smiling and even dancing at each other from different places from
minute 0:51 to minute 1:12, which are factors implying that no matter where people are in the
, Pazmiño 2
world or how heavy the circumstances can be, besides seeing each other through the screen, people
are able to visit and feel one another’s presence. Some posts from people can be appreciated from
minute 1:13 to minute 1:17, telling what’s really liked to cope during the outbreak, as well as a
rollercoaster of emotions that these posts can bring of people greeting each other at different
medical centers through the glass window. In minute 1:22, Facebook states its message, “If you
need help, or can offer it, visit our support hub: www.facebook.com/covidsupport” (Facebook).
Facebook relies on the social media giant’s ethos alongside real folks to bring people
together. The biggest social media platform Facebook saw that people struggled to keep in touch
with their loved ones and gave such worldwide aperture to do so. Besides, Facebook relies on its
many other social media platforms to sell this idea of hope, along with the concern about the global
situation too. Through artwork it emphasizes on the toughness of the situation and the strength in
a relationship between people, just like doctors and nurses try, even to this day, to do their best on
healing as many people as they can that have contracted the virus, at the same time on keeping
everyone out of hospitals or spaces where people with the virus are being treated. Facebook is able
demonstrate its capability of what the application can do for people to keep connected by selecting
the feature that can allow people to go live or a particular friend that can be given a video call, as
well as posting so that friends and family can see how everyone is holding up during the global
health emergency of the coronavirus. Beyond the use of the application and how useful it can be,
there are still certain issues that can prevent people from seeing each other during these challenging
times which can be: bad internet connection or some sort of technical issue, all which are
indicatives of why Facebook suggests helping or getting help by any means.
Facebook takes viewers on a short but very emotional journey by helping to communicate
their message of communication through an advertisement that brought a lot of sadness, alongside
