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INSTITUTE OF BUSINESS MANAGEMENT
C.S.J.M UNIVERSITY, KANPUR
COURSE: BBA (Syllabus as amended Under National Education Policy 2020)
Yea
Sem. Subject Part Paper Code Paper Name Credit
r
Course/ A Business Economics 3
I F010101T
paper-1 B Basic Accounting 3
Course/ A Business Statistics 3
1 I F010102T
paper-2 B Principles of Management 3
Course/ A Business Ethics and Governance 3
I F010103T
paper-3 B Computer Applications 3
Course/ A Organisational Behavior 3
II F010201T
paper-4 B Business Finance 3
Course/ A Human Resource Development 3
1 II F010202T
paper-5 B Marketing Theory and Practices 3
Course/ A Business Mathematics 3
II F010203T
paper-6 B Advertising Management 3
Course/ A Management & Cost Accounting 3
III F010301T
paper-7 B Business Law 3
Course/ A Production Management 3
2 III F010302T
paper-8 B Business Policy 3
Course/ A Business Communication 3
III F010303T
paper-9 B Business Environment 3
Course/ A Supply Chain Management 3
IV F010401T
paper-10 B Research Methodology 3
Course/ A Specialised Accounting 3
2 IV F010402T
paper-11 B Consumer Behaviour 3
Course/ A Investment Analysis & Portfolio Management 3
IV F010403T
paper-12 B Company Law 3
Course/ A Income Tax 3
V F010501T
paper-13 B Marketing Communication 3
Course/ A Entrepreneurship and small business management 3
3 V F010502T
paper-14 B Sales management 3
Course/ A Industrial Relations & Labour Laws 3
V F010503T
paper-15 B Company Accounts 3
Course/ A Project Management 3
VI F010601T
paper-16 B Goods & Service Tax 3
Course/ A Auditing 3
3 VI F010602T
paper-17 B International Trade 3
Course/ A Strategic Management 3
VI F010603T
paper-18 B Training and Development 3

 Note: the teaching and internal evaluation may be performed by two teachers but external examination will
be one. The external examination of three hours can be taken on two separate answer books and evaluated
by two examiners
 Course/ paper No-3,6,9 and 12 of Semester-I,II,III and IV can be opt from any faculty. Not mandatory to
opt from own faculty

,BBA First Year (First Semester)
Year
Sem. Subject Part Paper Code Paper Credit
Name
Course/ A Business Economics 3
I F010101T
paper-1 B Basic Accounting 3
Course/ A Business Statistics 3
1 I F010102T
paper-2 B Principles of Management 3
Course/ A Business Ethics and Governance 3
I F010103T
paper-3 B Computer Applications 3

, Programme/Class: Degree Year:First Semester: First
Course/ paper-1 (A)
Course Code: F010101T Course Title: Business Economics
Course outcomes:
The aim of the course is to build knowledge and understanding business economics among the student.
The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas about
business economics. The outcome of the course will be as follows –
To provide knowledge about business economics. To provide knowledge about Demand Analysis. To
Determine Production and cost analysis.
To Make aware with pricing and profit management.

Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
No. of
Unit Topics
Lectures
Total=30
Introduction to Business Economics: Nature and Scope of Business Economics, its
relationship with other subjects. Fundamental Economic Tools-Opportunity cost
I concept, Incremental concept, Principle of time perspective, discounting principle and 6
Equi-marginal principle.
Demand Analysis: Concept of Demand &types of demand; Law of demand, Demand
II determinants. Price, Income & Substitution effects, Elasticity of demand: meaning, 8
types, measurement and significance in managerial decisions, Revenue concepts,
Concept of demand forecasting and methods of demand forecasting.
Production and Cost Analysis: Meaning, Production function, Law of variable
III proportion and laws of return to scale, Various cost concepts and classification, Cost
output relationship in short run & long run, Short run and long run Cost curves, 7
Economics and diseconomies of scale.
Pricing: Nature of market, Types of markets and their characteristics, Pricing under
different market structures–Perfect, Monopoly, Oligopoly and Monopolistic
IV competition, Price discrimination under monopoly competition.
9
Profit Management & Inflation: Profit, Functions of profit, Profit maximization, Break
even analysis. Elementary idea of Inflation and National income.
Suggested Readings:
1. Varsney & Maheshwari, Managerial Economics
2. Mote Paul & Gupta, Managerial Economics: Concepts & cases
3. D.N.Dwivedi, Managerial Economics
4. D.C.Huge, Managerial Economics
5. 5. Peterson & Lewis, Managerial Economics
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: ………………………………………………………..
Further Suggestions: …………………………………………………………………………..

, Programme/Class: Degree Year:First Semester: First
Course/ paper-1 (B)
Course Code: F010101T Course Title: Basic Accounting
Course outcomes:
The aim of the course is to build knowledge and understanding principles of accounting among the
students. The course seeks to give detailed knowledge about the subject matter by instilling them basic ideas
about Accounting. The outcome of the course will be as follows –
To Introduce about Accounting Principles and other aspects of accounting. To provide knowledge about
rectification of errors. To make able about valuation of stocks. To make aware with share and Debenture.
Credits: 3 Compulsory
Max. Marks: 25+75 Min. Passing Marks:
Total No. of Lectures-Tutorials-Practical (in hours per week): L-T-P: 2-0-0
Unit Topics No. of
Lectures
Total=30
Introduction: Meaning and process of accounting, Basic terminology of accounting,
I Difference between accounting & book keeping. Importance & limitations of 6
accounting, Various users of accounting information, Accounting Principles:
Conventions & Concepts.
Accounting equation, Dual aspect of accounting, Types of accounts, Rules of debit &
II credit, Preparation of Journal and Cash book including banking transactions, Ledger 10
and Trial balance, Subsidiary books of accounts.
Rectification of errors, Preparation of bank reconciliation statement, Bills of exchange
and promissory notes.
Valuation of stocks, Accounting treatment of depreciation, Reserves and provisions,
III Preparation of final accounts along with adjustment entries. 8
Issue of shares and debentures, Issue of bonus shares and right issue, Redemption of
IV 6
preference shares and debentures.
Suggested Readings:
1. Agarwal B.D., Advanced Accounting
2. Chawla & Jain, Financial Accounting
3. Chakrawarti K.S., Advanced Accounts.
4. Gupta R.L. & Radhaswamy, Fundamentals of Accounting
5. Jain & Narang, Advanced Accounts
Suggested Continuous Evaluation Methods:
In addition to the theoretical inputs the course will be delivered through Assignments, Presentation,
Group Discussions. This will instill in student a sense of decision making and practical learning.
Suggested equivalent online courses: …………………………………………………………..
Further Suggestions: ……………………………………………………………………..

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