Marketing 4440 Exam 1 || A+ Verified Solutions.

Consumer Behavior(Human Behavior) correct answers set of value seeking activities that takes place as people go about addressing realized needs Consumer Behavior (Field of Study) correct answers investigates how consumers engage in the consumption process consumption correct answers process by which goods, services, or ideas are used and transformed into value economics correct answers production and consumption psychology correct answers think feel and do + react to the environment sociology correct answers group work and how people interact anthropology correct answers relationships with culture and environment the customer is treated differently depending on what? correct answers business, competitive environment, and product/service delivered (3) organizational cultures that emphasize the importance of providing value to the customer correct answers customer orientation, market orientation, and stakeholder orientation relationship marketing correct answers based on the belief that a firm's performance is enhanced through repeat business touchpoints correct answers direct contacts between the firm and a consumer customer orientation correct answers a way of doing business in which consumer value and satisfaction are prioritized above all other concerns market orientation correct answers organizational culture that embodies the importance of creating value for customers among all employees stakeholder orientation correct answers firms recognize that more than just the buyer and seller are involved in the marketing process (involves everyone in the process) attributes correct answers the physical parts of a product product correct answers collection of potentially valuable benefits undifferentiated marketing correct answers offering the same product to all customers with no customization