WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2 TEST BANK CONTAINS (VERSION A &B ) WITH ACTUAL CORRECT QUESTIONS AND VERIFIED DETAILED RATIONALES ANSWERS 2024(NEWEST) ALREADY GRADED A+
Which two key elements does an effective organization include? - ANSWER Human Interaction & Structure
Why does a line organization structure function most effectively in a crisis situation? -
ANSWER It establishes a direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it serves. What is this an example of? - ANSWER Departmentalization
Which primary driver does management use for an organization's structure? - ANSWER Achievement of company goals
Which step in the organizing process results in management grouping work activities
into units within the organization? - ANSWER Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? - ANSWER product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales? - ANSWER Everyday Low Pricing
When would a pull promotional strategy enhance a competitive advantage to market a product better than a push strategy? - ANSWER When demand for the product is
driven by the end user
Which marketing tool is often used to build effective relationship marketing campaigns? - ANSWER Affinity Programs
Which element of the promotional mix has the advantage of messaging that can be tailored for each customer but the disadvantage of a high cost per contact? - ANSWER Personal Selling What three factors should be addressed in a successful marketing plan? - ANSWER Target Market, Sales Revenue Goals and Plan Implementation Timeline
Which three characteristics are measured in demographic segmentation? - ANSWER Race & Ethnicity, Income and Household Size
In which three ways does business-buying behavior differ from consumer-buying behavior? - ANSWER A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences
Which three factors suggest a product should be marketed as a specialty product? - ANSWER Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising more than personal selling? - ANSWER Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an insect repellent as well.In which three product life cycle extension strategies did this company engage? - ANSWER Adding new users, finding new uses for the product, increasing frequency of use.
What are three qualities of strong brand equity? - ANSWER Awareness, Loyalty and favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an alternative brand of cereal instead.Which stage of brand loyalty is this customer in? - ANSWER brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of a global package delivery service? - ANSWER Direct
Which three tasks are key responsibilities of operations managers? - ANSWER Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have? - ANSWER Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations activities.
Which aspect of operations management do the ISO 9000 standards address? - ANSWER Establishment of effective quality systems
Which manufacturing model uses technology to produce small runs of customized products cost effectively? - ANSWER Flexible Which two of the following distribution channels would take title of the products they handle? - ANSWER Limited-function merchant wholesaler
Full-function merchant wholesaler
Which economic graph is used by organizations to regulate production by predicting the amount of product buyers will purchase at different prices? - ANSWER Demand Curve
Which two factors drive demand in a microeconomic system? - ANSWER Price of substitute goods
Customer preference
How does a sudden shortage of a commodity product affect the immediate demand for the product at its current price? - ANSWER Demand increases
Which two impacts result from a nation's increase in productivity? - ANSWER Economy expands
Personal wealth increases
For which two purposes will the U.S. Federal Reserve System follow an expansionary monetary policy? - ANSWER To encourage bankers to make loans
To cut the cost of borrowing
Which two economic impacts should a manager anticipate when the U.S. government reduces the number of Treasury bills, Treasury Notes, and Treasury bonds it sells? - ANSWER A rise of interest rates on these securities
An increase in overall cost of debt to private borrowers
What is one role of a financial manager? - ANSWER Analyzing major investment decisions
Which two activities are finance activities rather than accounting activities? - ANSWER Making capital market investments
Creating a financial plan
Which three sources should a business consider when seeking a long-term funding source? - ANSWER Venture capital
Public sale of stocks
Hedge funds
In which type of security should a business invest its excess cash in anticipation of paying off the current year's tax liability? - ANSWER commerical paper
Which role does the underwriter play in financing business operations when using the capital market to sell securities to the public? - ANSWER It assumes the risk of
the assessed value of the security from the issuer.
Why should a manager use financial controls in a firm's financial plan? - ANSWER To determine the accuracy of forecasted revenues, costs, and expenses
Which two key elements does an effective organization include? - ANSWER Human Interaction & Structure
Why does a line organization structure function most effectively in a crisis situation? -
ANSWER It establishes a direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it serves. What is this an example of? - ANSWER Departmentalization
Which primary driver does management use for an organization's structure? - ANSWER Achievement of company goals
Which step in the organizing process results in management grouping work activities
into units within the organization? - ANSWER Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? - ANSWER product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special sales? - ANSWER Everyday Low Pricing
When would a pull promotional strategy enhance a competitive advantage to market a product better than a push strategy? - ANSWER When demand for the product is
driven by the end user
Which marketing tool is often used to build effective relationship marketing campaigns? - ANSWER Affinity Programs
Which element of the promotional mix has the advantage of messaging that can be tailored for each customer but the disadvantage of a high cost per contact? - ANSWER Personal Selling What three factors should be addressed in a successful marketing plan? - ANSWER Target Market, Sales Revenue Goals and Plan Implementation Timeline
Which three characteristics are measured in demographic segmentation? - ANSWER Race & Ethnicity, Income and Household Size
In which three ways does business-buying behavior differ from consumer-buying behavior? - ANSWER A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences
Which three factors suggest a product should be marketed as a specialty product? - ANSWER Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising more than personal selling? - ANSWER Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an insect repellent as well.In which three product life cycle extension strategies did this company engage? - ANSWER Adding new users, finding new uses for the product, increasing frequency of use.
What are three qualities of strong brand equity? - ANSWER Awareness, Loyalty and favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an alternative brand of cereal instead.Which stage of brand loyalty is this customer in? - ANSWER brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of a global package delivery service? - ANSWER Direct
Which three tasks are key responsibilities of operations managers? - ANSWER Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have? - ANSWER Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations activities.
Which aspect of operations management do the ISO 9000 standards address? - ANSWER Establishment of effective quality systems
Which manufacturing model uses technology to produce small runs of customized products cost effectively? - ANSWER Flexible Which two of the following distribution channels would take title of the products they handle? - ANSWER Limited-function merchant wholesaler
Full-function merchant wholesaler
Which economic graph is used by organizations to regulate production by predicting the amount of product buyers will purchase at different prices? - ANSWER Demand Curve
Which two factors drive demand in a microeconomic system? - ANSWER Price of substitute goods
Customer preference
How does a sudden shortage of a commodity product affect the immediate demand for the product at its current price? - ANSWER Demand increases
Which two impacts result from a nation's increase in productivity? - ANSWER Economy expands
Personal wealth increases
For which two purposes will the U.S. Federal Reserve System follow an expansionary monetary policy? - ANSWER To encourage bankers to make loans
To cut the cost of borrowing
Which two economic impacts should a manager anticipate when the U.S. government reduces the number of Treasury bills, Treasury Notes, and Treasury bonds it sells? - ANSWER A rise of interest rates on these securities
An increase in overall cost of debt to private borrowers
What is one role of a financial manager? - ANSWER Analyzing major investment decisions
Which two activities are finance activities rather than accounting activities? - ANSWER Making capital market investments
Creating a financial plan
Which three sources should a business consider when seeking a long-term funding source? - ANSWER Venture capital
Public sale of stocks
Hedge funds
In which type of security should a business invest its excess cash in anticipation of paying off the current year's tax liability? - ANSWER commerical paper
Which role does the underwriter play in financing business operations when using the capital market to sell securities to the public? - ANSWER It assumes the risk of
the assessed value of the security from the issuer.
Why should a manager use financial controls in a firm's financial plan? - ANSWER To determine the accuracy of forecasted revenues, costs, and expenses
