sales process correct answers A systematic approach involving a series of steps that enables a
sales force to close more deals, increase margins and make more sales through referrals.
customer loyalty correct answers Having a positive attitude toward a product or brand, which
induces supportive behavior from the customer
Brand Trust correct answers The willingness of the average consumer to rely on the ability of the
brand to perform its stated function
personal selling correct answers A type of selling that uses person-to-person interaction to sell
products and services
Conversion rates correct answers Percentage of prospective customers who take a specific action
you want
sales forecast correct answers The process of estimating future sales
operational budget correct answers A plan for expenditures required to maintain the functioning
of a business venture or public organization
Profitability correct answers The ability of a company to use its resources to generate revenues in
excess of its expenses
product-market fit correct answers the degree to which a product or service satisfies the demands
of the market
Corporate Structure correct answers An organizations different departments or business units
within a company to achieve it's overall mission and goals
Functional structure correct answers An organization structure that groups employees according
to the specialized or similar set of rules or tasks
Modular structure correct answers Divides the business into small, tightly knit strategic business
units (SBUs),which focus on specific elements of the organizational process
Strategic Business Unit (SBU) correct answers profit center which focuses on product offering
and market segment
Value chain correct answers The process or activities by which a company adds value to a
product, including production, marketing, and the provision of after-sales service.
Stages of the Value Chain correct answers Operations, research and development and marketing
and sales