ADVANCED EXAM QUESTIONS AND ANSWER FOR
PRINCIPLES OF MARKETING 17TH EDITION
(KOTLER/ARMSTRONG) TESTBANK
All of the following are primary roles of a sales manager except? - ANSWER
finding new customers
The significance of customer loyalty stems from... - ANSWER brand loyal
customers typically exhibit less price sensitivity
These are owned and managed by the manufacturer: - ANSWER national brands
A company with strong ________ enjoys a strong asset: - ANSWER brand equity
A firm can use its own corporate name to brand all its products. This is often referred
to as: - ANSWER brand extension
This entails placing two or more names on a product to take advantage of assets of
both firms: - ANSWER co-branding
Which of the following is a reason for the global strength of U.S. brands? -
ANSWER social networking sites have been important tools in promoting American
brands internationally
How can a CSR audit lead to positive changes in the organization? - ANSWER
monitors its performance from year to year?
The 1997 United Nations report Our Common Future laid the groundwork for a
modern understanding of sustainability (T/F): - ANSWER false
A type of environmental marketing activity that involves implementing massive
changes across the organization is often referred to as ____________ - ANSWER
(not quasi-strategic greening)
-
Customer Value: - ANSWER the perceived benefits, both monetary and non-
monetary, that a customer receives from a product compared with the cost of
obtaining it
Supply Chain: - ANSWER the linked set of companies that perform or support the
delivery of a company's goods or services to customers
Logistics: - ANSWER the part of supply chain management that plans, implements,
and controls the flow of goods, services, and information between the point of origin
and the final customer
, Production Orientation: - ANSWER a marketing strategy in which the firm focused
on efficient processes and production to create quality products and reduce unit
costs
Exchange: - ANSWER an activity that occurs when a buyer and seller trade things
of value so that each is better off as a result
4 Ps (marketing mix): - ANSWER product, price, place (distribution), and promotion
The 4Ps provide what: - ANSWER marketers with the tools to increase customer
awareness, sales, and profitability
Global Marketing: - ANSWER a marketing strategy that consciously addresses
customers, markets, and competition throughout the world
Marketing Analytics broadly: - ANSWER processes and technologies that enable
marketers to evaluate the success of marketing initiatives by measuring performance
using business metrics
Nonprofit Organizations: - ANSWER those whose motive is something other than
to make a profit for owners
Strategic Planning: - ANSWER the process of thoughtfully defining a firm's
objectives and developing a method for achieving those objectives
Strategic Plan: - ANSWER an organization's plans for key functional areas, such
as marketing, human resources, finance, and risk management
Mission statement should: - ANSWER -be focused on a limited # of goals
-be customer-oriented and focused on satisfying basic customer needs and wants
-capture a shared purpose and provide motivation for employees of firm
Executive Summary: - ANSWER synopsizes the marketing plan's main profits
Situational anlysis: - ANSWER analyzes the environment within the following key
sections
-market summary
-SWOT analysis
-competition
Marketing strategy: - ANSWER defines the target market and outlines the
positioning and marketing mix strategies based on specific, measurable, and realistic
objectives
Financials: - ANSWER details the financial projections, including the sales and
expense forecasts and break-even analysis
Controls: - ANSWER proposes how to monitor and adjust the plan through the
following key items
PRINCIPLES OF MARKETING 17TH EDITION
(KOTLER/ARMSTRONG) TESTBANK
All of the following are primary roles of a sales manager except? - ANSWER
finding new customers
The significance of customer loyalty stems from... - ANSWER brand loyal
customers typically exhibit less price sensitivity
These are owned and managed by the manufacturer: - ANSWER national brands
A company with strong ________ enjoys a strong asset: - ANSWER brand equity
A firm can use its own corporate name to brand all its products. This is often referred
to as: - ANSWER brand extension
This entails placing two or more names on a product to take advantage of assets of
both firms: - ANSWER co-branding
Which of the following is a reason for the global strength of U.S. brands? -
ANSWER social networking sites have been important tools in promoting American
brands internationally
How can a CSR audit lead to positive changes in the organization? - ANSWER
monitors its performance from year to year?
The 1997 United Nations report Our Common Future laid the groundwork for a
modern understanding of sustainability (T/F): - ANSWER false
A type of environmental marketing activity that involves implementing massive
changes across the organization is often referred to as ____________ - ANSWER
(not quasi-strategic greening)
-
Customer Value: - ANSWER the perceived benefits, both monetary and non-
monetary, that a customer receives from a product compared with the cost of
obtaining it
Supply Chain: - ANSWER the linked set of companies that perform or support the
delivery of a company's goods or services to customers
Logistics: - ANSWER the part of supply chain management that plans, implements,
and controls the flow of goods, services, and information between the point of origin
and the final customer
, Production Orientation: - ANSWER a marketing strategy in which the firm focused
on efficient processes and production to create quality products and reduce unit
costs
Exchange: - ANSWER an activity that occurs when a buyer and seller trade things
of value so that each is better off as a result
4 Ps (marketing mix): - ANSWER product, price, place (distribution), and promotion
The 4Ps provide what: - ANSWER marketers with the tools to increase customer
awareness, sales, and profitability
Global Marketing: - ANSWER a marketing strategy that consciously addresses
customers, markets, and competition throughout the world
Marketing Analytics broadly: - ANSWER processes and technologies that enable
marketers to evaluate the success of marketing initiatives by measuring performance
using business metrics
Nonprofit Organizations: - ANSWER those whose motive is something other than
to make a profit for owners
Strategic Planning: - ANSWER the process of thoughtfully defining a firm's
objectives and developing a method for achieving those objectives
Strategic Plan: - ANSWER an organization's plans for key functional areas, such
as marketing, human resources, finance, and risk management
Mission statement should: - ANSWER -be focused on a limited # of goals
-be customer-oriented and focused on satisfying basic customer needs and wants
-capture a shared purpose and provide motivation for employees of firm
Executive Summary: - ANSWER synopsizes the marketing plan's main profits
Situational anlysis: - ANSWER analyzes the environment within the following key
sections
-market summary
-SWOT analysis
-competition
Marketing strategy: - ANSWER defines the target market and outlines the
positioning and marketing mix strategies based on specific, measurable, and realistic
objectives
Financials: - ANSWER details the financial projections, including the sales and
expense forecasts and break-even analysis
Controls: - ANSWER proposes how to monitor and adjust the plan through the
following key items
