WGU D077 QUESTIONS AND ANSWERS
WITH VERIFIED SOLUTIONS 2024
The role of marketing in a firm's business strategy. - ANSWER The role of the company's marketing
department is to ensure that the company and its products provide value to the customers it wants to
attract.
Name the 6 steps in the sales process - ANSWER Prospecting and Qualifying
Approaching customers
Presenting and demonstrating the product
Handling objections
Closing
Following up
Product Life Cycle Introductory: - ANSWER Low sales, Little or no profit, Often little to no competition
Initiators - ANSWER Individuals at an organization who suggest purchasing a product or service
Buyers - ANSWER who are responsible for the contract
organizational buying participants. - ANSWER Initiators
Deciders
Buyers
End users
Gatekeepers
Deciders - ANSWER Individual(s) at an organization making the final purchase decision, often the person
who owns the budget
Five Phases of Negotiation - ANSWER -Investigation information gathering
, -Determine-thinking through your desired outcome
-Presentation-assemble the information
-Bargaining-parties discuss their goals
-Closure-come to an agreement
Influencers - ANSWER Individuals at an organization who affect a purchase decision, sometimes brought
into the buying process to provide technical expertise
Gatekeepers - ANSWER Individuals at an organization who control the flow of information to and among
others within the buying center; often administrative professionals
End users - ANSWER Individuals at an organization who will use the product or service to be purchased
Negotiation Strategies - ANSWER Distributive: Divide the pie (win-lose)
Integrative: Collaborate to expand the pie (win-win)
Inductive: Start with details
Deductive: Start with the big picture
Mixed: Focus on key details and big picture items
Define Marketing - ANSWER Marketing includes the way companies put together product offerings, price
them, communicate with customers, and get products from producers to the customer.
Tactical marketing - ANSWER includes specific actions, such as advertising, to execute a marketing
strategy.
Influences on Consumer Decision Making - ANSWER -Personal influences
-Interpersonal influences
Personal influences - ANSWER are unique to each consumer in the way they affect decision-making.
These influences include needs and motivation, perceptions, learning, and attitude
WITH VERIFIED SOLUTIONS 2024
The role of marketing in a firm's business strategy. - ANSWER The role of the company's marketing
department is to ensure that the company and its products provide value to the customers it wants to
attract.
Name the 6 steps in the sales process - ANSWER Prospecting and Qualifying
Approaching customers
Presenting and demonstrating the product
Handling objections
Closing
Following up
Product Life Cycle Introductory: - ANSWER Low sales, Little or no profit, Often little to no competition
Initiators - ANSWER Individuals at an organization who suggest purchasing a product or service
Buyers - ANSWER who are responsible for the contract
organizational buying participants. - ANSWER Initiators
Deciders
Buyers
End users
Gatekeepers
Deciders - ANSWER Individual(s) at an organization making the final purchase decision, often the person
who owns the budget
Five Phases of Negotiation - ANSWER -Investigation information gathering
, -Determine-thinking through your desired outcome
-Presentation-assemble the information
-Bargaining-parties discuss their goals
-Closure-come to an agreement
Influencers - ANSWER Individuals at an organization who affect a purchase decision, sometimes brought
into the buying process to provide technical expertise
Gatekeepers - ANSWER Individuals at an organization who control the flow of information to and among
others within the buying center; often administrative professionals
End users - ANSWER Individuals at an organization who will use the product or service to be purchased
Negotiation Strategies - ANSWER Distributive: Divide the pie (win-lose)
Integrative: Collaborate to expand the pie (win-win)
Inductive: Start with details
Deductive: Start with the big picture
Mixed: Focus on key details and big picture items
Define Marketing - ANSWER Marketing includes the way companies put together product offerings, price
them, communicate with customers, and get products from producers to the customer.
Tactical marketing - ANSWER includes specific actions, such as advertising, to execute a marketing
strategy.
Influences on Consumer Decision Making - ANSWER -Personal influences
-Interpersonal influences
Personal influences - ANSWER are unique to each consumer in the way they affect decision-making.
These influences include needs and motivation, perceptions, learning, and attitude
