MASS COMMUNICATION FINAL EXAM
QUESTIONS WITH VERIFIED ANSWERS
{ GUARANTEED A+}
Fourth Estate - ✔✔- the press
- also known as "the fourth branch of government"
- keeps other branches honest
Straw Donor - ✔✔- limits how much money individual donors can give to a
campeign
PAC - ✔✔- political action committee
- can raise unlimited funds
Citizens United vs. Federal Election Committee (2010) - ✔✔- 527 financing
- PACs can raise as much money as they want because it is free speech
,- can spend money on anything they want
Trial balloons - ✔✔- planned or authorized
- candidate/politician has someone connected to them and state an opinion and
judge how public acts
- if favorable politician will support that issue
Leaks - ✔✔- unauthorized (officially)
- confidential information gets out into the public
Stonewalling - ✔✔- a candidate or politician refusing to speak to members of the
press about specific subjects/issues that are damaging to their career
News Blackouts - ✔✔- not publishing information that might harm active troop
actions (US)
- in authoritarian countries it can mean restricting access to info to control people
Communications Act of 1934 - ✔✔- section 312: radio and TV stations must
allow candidates to purchase "reasonable amounts of time" for ads
- 315: equal access (must sell time to all parties for same price and time of day)
stations cant sensor ads, applies to ad buys (not news)
, - broadcast media
Tornotillo Opinion - ✔✔- print publications do not have to provide "equal time"
to all candidates in news coverage, but they do in advertising
- print media
Fairness Doctrine - ✔✔- adopted by FCC
- a regulation for broadcasting media that said that both opposing points of view in
a political must get equal time on news programs
- struck down in the 80's
Effect of PACs and media spending on the political process - ✔✔- presidents
have to raise a lot of money and give influence to donors
- PACs can raise as much money as they want and spend on whatever they want
Major Political Ads - ✔✔- I like Ike
- Jingle Ad
- LBJ "Daisy" Ad
- Reagan "Morning in America"
- Bush "Revolving Door", "Willie Horton"
QUESTIONS WITH VERIFIED ANSWERS
{ GUARANTEED A+}
Fourth Estate - ✔✔- the press
- also known as "the fourth branch of government"
- keeps other branches honest
Straw Donor - ✔✔- limits how much money individual donors can give to a
campeign
PAC - ✔✔- political action committee
- can raise unlimited funds
Citizens United vs. Federal Election Committee (2010) - ✔✔- 527 financing
- PACs can raise as much money as they want because it is free speech
,- can spend money on anything they want
Trial balloons - ✔✔- planned or authorized
- candidate/politician has someone connected to them and state an opinion and
judge how public acts
- if favorable politician will support that issue
Leaks - ✔✔- unauthorized (officially)
- confidential information gets out into the public
Stonewalling - ✔✔- a candidate or politician refusing to speak to members of the
press about specific subjects/issues that are damaging to their career
News Blackouts - ✔✔- not publishing information that might harm active troop
actions (US)
- in authoritarian countries it can mean restricting access to info to control people
Communications Act of 1934 - ✔✔- section 312: radio and TV stations must
allow candidates to purchase "reasonable amounts of time" for ads
- 315: equal access (must sell time to all parties for same price and time of day)
stations cant sensor ads, applies to ad buys (not news)
, - broadcast media
Tornotillo Opinion - ✔✔- print publications do not have to provide "equal time"
to all candidates in news coverage, but they do in advertising
- print media
Fairness Doctrine - ✔✔- adopted by FCC
- a regulation for broadcasting media that said that both opposing points of view in
a political must get equal time on news programs
- struck down in the 80's
Effect of PACs and media spending on the political process - ✔✔- presidents
have to raise a lot of money and give influence to donors
- PACs can raise as much money as they want and spend on whatever they want
Major Political Ads - ✔✔- I like Ike
- Jingle Ad
- LBJ "Daisy" Ad
- Reagan "Morning in America"
- Bush "Revolving Door", "Willie Horton"
