MASS COMMUNICATION AND SOCIETY
EXAM 2 WITH COMPLETE QUESTIONS
AND ANSWERS { GRADED A+}
5 Criteria for evaluating online sources – ✔✔- created by Jim Kapoun
- accuracy, authority, currency, objectivity, and coverage
Social Media - ✔✔any website that allows you to interact with your social
network
Why is social media important? - ✔✔- personally: can help you (re)connect with
friends and family or gain new friends
- professionally: can help you create and maintain your professional identity and
professional network
Corporate Use of Social network - ✔✔- use to promote and maintain their brands
and (sometimes) offer customer support
,- control the message
How corporations "do it right" with social media - ✔✔- speak with authority: now
what your talking about and have power to do what you say you can do
- engage with customers
- offer customer support when neccessary
- stay positive
How companies "do it wrong" - ✔✔only provide one-way communication
through:
- only promoting products
- not offering effective customer support
- not hiring enough personnel
- not empowering customer service to actually solve problems
Personal use of social media - ✔✔- manage your personal brand
- message you send to world about you
- nothing is private/annonymous
, How do you manage your personal brand - ✔✔- clean up social media accounts
by untag or delete unflattering photos, clean up likes, don't post about nudity,
drinking, or anything illegal
- don't complain about job/school/internship
ARPAnet - ✔✔- in 1969 the first message was sent from UCLA to stanford it was
"lo"
- created by US Dept of defense
- wanted redundant connectivity in case of crisis
- most scientists were civilians
- converted to civilian use by the 70's
- taken over by NSF and renames to NSF network
Lexis-Nexis - ✔✔- first full-text databases
- Lexis (1973): legal database
- Nexis (1978): news database
Compuserve - ✔✔- first commercially successful ISP (internet service provider)
- ad trademarked the work "email" in their CB simulator
EXAM 2 WITH COMPLETE QUESTIONS
AND ANSWERS { GRADED A+}
5 Criteria for evaluating online sources – ✔✔- created by Jim Kapoun
- accuracy, authority, currency, objectivity, and coverage
Social Media - ✔✔any website that allows you to interact with your social
network
Why is social media important? - ✔✔- personally: can help you (re)connect with
friends and family or gain new friends
- professionally: can help you create and maintain your professional identity and
professional network
Corporate Use of Social network - ✔✔- use to promote and maintain their brands
and (sometimes) offer customer support
,- control the message
How corporations "do it right" with social media - ✔✔- speak with authority: now
what your talking about and have power to do what you say you can do
- engage with customers
- offer customer support when neccessary
- stay positive
How companies "do it wrong" - ✔✔only provide one-way communication
through:
- only promoting products
- not offering effective customer support
- not hiring enough personnel
- not empowering customer service to actually solve problems
Personal use of social media - ✔✔- manage your personal brand
- message you send to world about you
- nothing is private/annonymous
, How do you manage your personal brand - ✔✔- clean up social media accounts
by untag or delete unflattering photos, clean up likes, don't post about nudity,
drinking, or anything illegal
- don't complain about job/school/internship
ARPAnet - ✔✔- in 1969 the first message was sent from UCLA to stanford it was
"lo"
- created by US Dept of defense
- wanted redundant connectivity in case of crisis
- most scientists were civilians
- converted to civilian use by the 70's
- taken over by NSF and renames to NSF network
Lexis-Nexis - ✔✔- first full-text databases
- Lexis (1973): legal database
- Nexis (1978): news database
Compuserve - ✔✔- first commercially successful ISP (internet service provider)
- ad trademarked the work "email" in their CB simulator
