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Project for Customer Relationship Management
Case Study on Samsung
Author: Muhammad Bashir Noorwala
Dated: 13 May 2022
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TABLE OF CONTENT
Samsung 3
Samsung’s products 3
Main competitors of the company Samsung 4
Samsung's total customer market share 5
Perks of being a Samsung customer 5
Samsung’s relationships strategy with customer 6
Maintaining customer database at Samsung 7
Qualifications, training, and experience at Samsung 8
Contact Channels 10
Market Segmentation 10
Target Market 10
Ways to Promote Customer relationship 12
Ways to handle disturbing customers 14
How to handle customer complaints? 14
CRM Strategy which Samsung should use for potential customers of business Enterprise 15
Loyalty Card 17
Conclusion 17
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Samsung
Samsung is a South Korean multinational company which started its business as a small trading com-
pany and right now is becoming one of the world’s largest corporation. The company is manufactur-
ing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs,
refrigerators, air conditioners, washers and other products. The company runs its operations and sales
its products in 61 countries Samsung is committed to adhering to local regulations and laws and to
enforcing a stringent worldwide code of conduct on all workers. It thinks that ethical management is
not only a means of adapting to the rapidly changing global business environment but also a means
of establishing trust with different stakeholders, which include shareholders, local communities, em-
ployees, business partners, shareholders, and consumers. Samsung continues to oversee and train its
staff to become one of the most ethical organizations in the world, while also implementing transpar-
ent and fare corporate management.
Samsung’s products
Samsung is a big multinational company that does sales in more than 61 countries. Their products are
not just their smartphones but a variety of electronics and home appliances. These include monitors,
air solutions, laundry, refrigerators, TV, smart switch, watches, audio sound, tablets, and
smartphones.
Project for Customer Relationship Management
Case Study on Samsung
Author: Muhammad Bashir Noorwala
Dated: 13 May 2022
, 2
TABLE OF CONTENT
Samsung 3
Samsung’s products 3
Main competitors of the company Samsung 4
Samsung's total customer market share 5
Perks of being a Samsung customer 5
Samsung’s relationships strategy with customer 6
Maintaining customer database at Samsung 7
Qualifications, training, and experience at Samsung 8
Contact Channels 10
Market Segmentation 10
Target Market 10
Ways to Promote Customer relationship 12
Ways to handle disturbing customers 14
How to handle customer complaints? 14
CRM Strategy which Samsung should use for potential customers of business Enterprise 15
Loyalty Card 17
Conclusion 17
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Samsung
Samsung is a South Korean multinational company which started its business as a small trading com-
pany and right now is becoming one of the world’s largest corporation. The company is manufactur-
ing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs,
refrigerators, air conditioners, washers and other products. The company runs its operations and sales
its products in 61 countries Samsung is committed to adhering to local regulations and laws and to
enforcing a stringent worldwide code of conduct on all workers. It thinks that ethical management is
not only a means of adapting to the rapidly changing global business environment but also a means
of establishing trust with different stakeholders, which include shareholders, local communities, em-
ployees, business partners, shareholders, and consumers. Samsung continues to oversee and train its
staff to become one of the most ethical organizations in the world, while also implementing transpar-
ent and fare corporate management.
Samsung’s products
Samsung is a big multinational company that does sales in more than 61 countries. Their products are
not just their smartphones but a variety of electronics and home appliances. These include monitors,
air solutions, laundry, refrigerators, TV, smart switch, watches, audio sound, tablets, and
smartphones.
