IMC 104 Final - Bobby Steele
LESSON 6 - **********************************************
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What are S.W.O.T Threats? - new competitors, new/ improved offerings from current competitor
What are the 4 S.W.O.Ts? - Strengths, Weakness, Opportunities, Threats
S.W.O.T Strengths and Weaknesses - Internal- company analysis
What is S.W.O.T Strength? - What can you use to promote business
What are S.W.O.T Opportunities? - Changes that weaken competition, reduced competition, and
events that increase demand for your product
What is S.W.O.T Weakness? - Limited distribution, poor customer service, limited budget
What are S.W.O.T Threats? - new competitors, new/ improved offerings from current competitor
What are the additional 3 P's - Unique selling (P)roposition, Pre-emption, Positioning
What is positioning? - What image does your company or product occupy in consumers minds in
relation to your competition?
S.W.O.T Opportunities and Threats - external- competition analysis
- SWOTS - what they are, and the 4 components
-Creative briefs
, -Positioning
-Features, Advantages, Benefits
What is a Product Feature? - "What is it?"
Physical characteristics: color, size, price, quality, taste, etc.
What is a Product Advantage? - Explains why physical characteristics of the product matter
-Variety, unique flavors
What is a Product Benefit? - "What's in it for the customer? Why should he/she care?"
What are creative briefs? - The document that spells out the plan for a particular promotional
campaign
How to use creative briefs: - Be brief and creative, avoid jargon or any unfamiliar words, present
them in person, make sure everyone is on the same tract
LESSON 7 - ******************
Public Relations:
-What it is
-advantages/ disadvantages
-when it is used
-how it works
-the different forms of it
*********************
LESSON 6 - **********************************************
*********************************************
What are S.W.O.T Threats? - new competitors, new/ improved offerings from current competitor
What are the 4 S.W.O.Ts? - Strengths, Weakness, Opportunities, Threats
S.W.O.T Strengths and Weaknesses - Internal- company analysis
What is S.W.O.T Strength? - What can you use to promote business
What are S.W.O.T Opportunities? - Changes that weaken competition, reduced competition, and
events that increase demand for your product
What is S.W.O.T Weakness? - Limited distribution, poor customer service, limited budget
What are S.W.O.T Threats? - new competitors, new/ improved offerings from current competitor
What are the additional 3 P's - Unique selling (P)roposition, Pre-emption, Positioning
What is positioning? - What image does your company or product occupy in consumers minds in
relation to your competition?
S.W.O.T Opportunities and Threats - external- competition analysis
- SWOTS - what they are, and the 4 components
-Creative briefs
, -Positioning
-Features, Advantages, Benefits
What is a Product Feature? - "What is it?"
Physical characteristics: color, size, price, quality, taste, etc.
What is a Product Advantage? - Explains why physical characteristics of the product matter
-Variety, unique flavors
What is a Product Benefit? - "What's in it for the customer? Why should he/she care?"
What are creative briefs? - The document that spells out the plan for a particular promotional
campaign
How to use creative briefs: - Be brief and creative, avoid jargon or any unfamiliar words, present
them in person, make sure everyone is on the same tract
LESSON 7 - ******************
Public Relations:
-What it is
-advantages/ disadvantages
-when it is used
-how it works
-the different forms of it
*********************
