Q. No. Marks
1 Environmental analysis is required by every firm to determine the opportunities and 1
threats in an organisation. What is required to process and analyse the so obtained
data?
a. Quantitative analysis
b. Qualitative analysis
c. PESTEL analysis
d. Both Quantitative and Qualitative analysis
2 1
'Shiny Teeth' have been in the field of manufacturing toothpastes since 2010. They
decided to foray into the field of other specialised products in oral hygiene. Initially
they decided to promote their specialised products to a large audience in the same
manner as how they have been promoting their toothpastes. Within a few months they
realised that their promotion technique is not working. The marketing team analysed
and came to the conclusion that the specialised products should be promoted to a
specific target audience. This idea worked very well and the promotion was a success.
Identify all the promotion strategies used by them? i. Above the line ii. Below the line
iii. Through the line
a. i only
b. ii only
c. i and ii
d. i, ii, iii
, 3 Mr. Dhambani is the CFO of Cherico Industries. He has to present the analysis of the 1
financial health of the company during the last financial year, 2022-2023. He is making
a presentation for the Annual Board Meet.
To clearly explain the position he needs to work on:
i. Financial Plan ii.
Economic order quantity
iii. Return on Investment
iv. Break Even Analysis v.
Return on Equity
a. i and ii
b. ii and iii
c. iii and v
d. iv and v
4 Aarna industries started manufacturing ice-creams under the brand name 'Tasty'. The 1
company decided to use 3D animation techniques which will be projected on buildings.
They chose several high raise buildings all over major metropolitan cities and started
their advertising campaign.
What form of media is the company using?
a. Television
b. Point of sale
c. Ambient
d. Cinema
1 Environmental analysis is required by every firm to determine the opportunities and 1
threats in an organisation. What is required to process and analyse the so obtained
data?
a. Quantitative analysis
b. Qualitative analysis
c. PESTEL analysis
d. Both Quantitative and Qualitative analysis
2 1
'Shiny Teeth' have been in the field of manufacturing toothpastes since 2010. They
decided to foray into the field of other specialised products in oral hygiene. Initially
they decided to promote their specialised products to a large audience in the same
manner as how they have been promoting their toothpastes. Within a few months they
realised that their promotion technique is not working. The marketing team analysed
and came to the conclusion that the specialised products should be promoted to a
specific target audience. This idea worked very well and the promotion was a success.
Identify all the promotion strategies used by them? i. Above the line ii. Below the line
iii. Through the line
a. i only
b. ii only
c. i and ii
d. i, ii, iii
, 3 Mr. Dhambani is the CFO of Cherico Industries. He has to present the analysis of the 1
financial health of the company during the last financial year, 2022-2023. He is making
a presentation for the Annual Board Meet.
To clearly explain the position he needs to work on:
i. Financial Plan ii.
Economic order quantity
iii. Return on Investment
iv. Break Even Analysis v.
Return on Equity
a. i and ii
b. ii and iii
c. iii and v
d. iv and v
4 Aarna industries started manufacturing ice-creams under the brand name 'Tasty'. The 1
company decided to use 3D animation techniques which will be projected on buildings.
They chose several high raise buildings all over major metropolitan cities and started
their advertising campaign.
What form of media is the company using?
a. Television
b. Point of sale
c. Ambient
d. Cinema
