B.Pharmacy VIII Semester (PCI
Scheme)/
(Non-PCI Scheme)
Examination, June 2020
Choice Based Grading System
(CBGS)
Pharmaceutical Marketing
Management
Time : Three Hours
Maximum Marks : 75
Note: i) Attempt any five questions.
ii) All questions carry equal marks.
1. Define marketing management. Explain designing,
conflict and
role of marketing channels.
2. Explain the importance and role of marketing research.
Discuss the different techniques of pharmaceutical
marketing
research.
,3. Explain in detail about importance, objectives, methods
and
strategies of pricing. Give an overview on Drug Price
Control
Order (DPCO).
4. Discuss the concepts and scope of marketing. Discuss
consumer and industrial buying behavior.
5. Discuss the importance of product branding. Explain the
concept of product management in pharmaceutical
industry.
6. What are the different online promotional techniques for
OTC
products? Evaluate the modern methods in advertising
and
sales promotion.
7. What do you mean by PSR? Discuss duties, selection,
training
and future prospects of PSR.
8. Write short notes on any three of the following:
a) Emerging concepts in marketing
b) National Pharmaceutical Pricing Authority (NPPA)
c) New product decisions
d) Market segmentation and targeting
Answers
, Here are detailed answers to the questions for the
Pharmaceutical Marketing Management exam:
1. Define Marketing Management. Explain Designing,
Conflict, and Role of Marketing Channels.**
**Marketing Management:**
Marketing management involves planning, organizing,
directing, and controlling the activities related to the
marketing of goods and services to satisfy consumer
needs and achieve company goals. It includes market
research, product development, pricing, distribution,
promotion, and after-sales service.
**Designing Marketing Channels:**
Marketing channels refer to the pathways through which
goods and services travel from the producer to the
consumer. Designing marketing channels involves
deciding the most efficient way to make a product
available to the target market. This design process
includes:
- **Analyzing Consumer Needs:** Understanding the level
of service required by the target market, such as delivery
speed, product variety, and purchase convenience.
- **Setting Channel Objectives:** Establishing what the
company wants to achieve through its channels, like cost
Scheme)/
(Non-PCI Scheme)
Examination, June 2020
Choice Based Grading System
(CBGS)
Pharmaceutical Marketing
Management
Time : Three Hours
Maximum Marks : 75
Note: i) Attempt any five questions.
ii) All questions carry equal marks.
1. Define marketing management. Explain designing,
conflict and
role of marketing channels.
2. Explain the importance and role of marketing research.
Discuss the different techniques of pharmaceutical
marketing
research.
,3. Explain in detail about importance, objectives, methods
and
strategies of pricing. Give an overview on Drug Price
Control
Order (DPCO).
4. Discuss the concepts and scope of marketing. Discuss
consumer and industrial buying behavior.
5. Discuss the importance of product branding. Explain the
concept of product management in pharmaceutical
industry.
6. What are the different online promotional techniques for
OTC
products? Evaluate the modern methods in advertising
and
sales promotion.
7. What do you mean by PSR? Discuss duties, selection,
training
and future prospects of PSR.
8. Write short notes on any three of the following:
a) Emerging concepts in marketing
b) National Pharmaceutical Pricing Authority (NPPA)
c) New product decisions
d) Market segmentation and targeting
Answers
, Here are detailed answers to the questions for the
Pharmaceutical Marketing Management exam:
1. Define Marketing Management. Explain Designing,
Conflict, and Role of Marketing Channels.**
**Marketing Management:**
Marketing management involves planning, organizing,
directing, and controlling the activities related to the
marketing of goods and services to satisfy consumer
needs and achieve company goals. It includes market
research, product development, pricing, distribution,
promotion, and after-sales service.
**Designing Marketing Channels:**
Marketing channels refer to the pathways through which
goods and services travel from the producer to the
consumer. Designing marketing channels involves
deciding the most efficient way to make a product
available to the target market. This design process
includes:
- **Analyzing Consumer Needs:** Understanding the level
of service required by the target market, such as delivery
speed, product variety, and purchase convenience.
- **Setting Channel Objectives:** Establishing what the
company wants to achieve through its channels, like cost
