“The Money is in
the List – Are You
Getting It?”
1
,Contents
Introduction
Overview of List Management – Part 1
Understanding List Management 1
Always Be Truthful
The Role of Your List: Always at the Front of Your Mind
Listen to Your List - Reap the Rewards
The Rating System
E-zines and Newsletters
Personal List - Mixed Content
Summary
Overview of List Management – Part 2
Personal List, Affiliate and Ad Content
The Ad List
Divide and Conquer
The Personal Touch
All Done - Now It’s Your Turn
Summary
Overview of List Management – Part 3
2
, List Building Methods
Quality over Quantity
Getting Started
Throwing Out Prospects Doesn’t Get You Organized
Am I Building My List While Doing This?
Professionalism Revisited
Where your Most Effective List Comes from
The Ultimate Tried and Tested List Builder
Be Careful Not To Interrupt Your Sales Process
Maximizing Subs Without Losing Sales
Non-Profit Resource Building
A Few Last Words
Summary
3
, Introduction
List maintenance is one of the most important subjects in online marketing.
Your list is your number one and most basic bottom level output for your
promotions. It’s expensive and time consuming to gather, but forms one of
the most powerful resources and profit potential you have.
For this reason, we need to understand exactly how it works. Throughout
my time in online marketing, I’ve tried many different formats. There are
clear differences that allow some methods to come out on top, while some
fail miserably.
Depending on your business, there are several solutions that might be
right for you. For this reason, we need to look at the big five to allow you to
decide which one is going to make you the most cash.
Let’s do it.
4
the List – Are You
Getting It?”
1
,Contents
Introduction
Overview of List Management – Part 1
Understanding List Management 1
Always Be Truthful
The Role of Your List: Always at the Front of Your Mind
Listen to Your List - Reap the Rewards
The Rating System
E-zines and Newsletters
Personal List - Mixed Content
Summary
Overview of List Management – Part 2
Personal List, Affiliate and Ad Content
The Ad List
Divide and Conquer
The Personal Touch
All Done - Now It’s Your Turn
Summary
Overview of List Management – Part 3
2
, List Building Methods
Quality over Quantity
Getting Started
Throwing Out Prospects Doesn’t Get You Organized
Am I Building My List While Doing This?
Professionalism Revisited
Where your Most Effective List Comes from
The Ultimate Tried and Tested List Builder
Be Careful Not To Interrupt Your Sales Process
Maximizing Subs Without Losing Sales
Non-Profit Resource Building
A Few Last Words
Summary
3
, Introduction
List maintenance is one of the most important subjects in online marketing.
Your list is your number one and most basic bottom level output for your
promotions. It’s expensive and time consuming to gather, but forms one of
the most powerful resources and profit potential you have.
For this reason, we need to understand exactly how it works. Throughout
my time in online marketing, I’ve tried many different formats. There are
clear differences that allow some methods to come out on top, while some
fail miserably.
Depending on your business, there are several solutions that might be
right for you. For this reason, we need to look at the big five to allow you to
decide which one is going to make you the most cash.
Let’s do it.
4
