INTERNATIONAL MARKETING
QUESTIONS WITH VERIFIED ANSWERS
{ GUARANTEED A+}
Which of the following is a dynamic trend that is affecting the current global business strategies?
The trend toward using English as the global language.
The trend toward buying American cars in Europe.
The trend toward establishing a world currency.
The trend toward the acceptance of the free market system among developing countries.
The trend toward worldwide instant communication. - ✔✔The trend toward the acceptance of
the free market system among developing countries.
Which of the following is the most critical difference between domestic marketing and
international marketing?
,The change in marketing goals.
The different concepts of marketing.
The environment in which marketing plans must be implemented.
The difference in marketing principles being followed.
The basic processes used to market products and services. - ✔✔The environment in which
marketing plans must be implemented.
Which of the following elements in the marketing environment poses a challenge to both
domestic and international marketers due to its uncontrollable nature?
Channels of distribution
Research activities
Political/legal forces
Promotion
Price - ✔✔Political/legal forces
With respect to the environment in which a business operates, factors such as competition,
political and legal forces, economic climate, would all be classified as:
predictable elements.
,uncontrollable elements.
cultural elements.
demographic elements.
controllable elements. - ✔✔uncontrollable elements.
Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his
company to effectively market and distribute to all of Peru's major cities, Mr. Jonas must devise
a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following
foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devises his
plan?
Geography and infrastructure
Economic forces
Political/legal forces
Competitive forces
Cultural forces - ✔✔Geography and infrastructure
____ is the conscious effort on the part of the international marketer to anticipate the influences
of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the
marketing mix to minimize the effects.
, Standardization
Projection
Adaptation
Segregation
Segmentation - ✔✔Adaptation
The primary obstacles to success in international marketing are a person's _____ and an
associated ethnocentrism.
self-reference criterion
effort at adaptation
regionalism
effort at integration
holism - ✔✔self-reference criterion
In the United States, unrelated individuals keep a certain physical distance between themselves
and others when talking or in groups. Americans do not consciously think about that distance;
they just know what feels right without thinking. Someone from another culture would not
necessarily understand this and would apply their rules for contact when speaking. The preceding
is an illustration of what is called applying a _____ when reviewing the mentioned social custom
of contact.
QUESTIONS WITH VERIFIED ANSWERS
{ GUARANTEED A+}
Which of the following is a dynamic trend that is affecting the current global business strategies?
The trend toward using English as the global language.
The trend toward buying American cars in Europe.
The trend toward establishing a world currency.
The trend toward the acceptance of the free market system among developing countries.
The trend toward worldwide instant communication. - ✔✔The trend toward the acceptance of
the free market system among developing countries.
Which of the following is the most critical difference between domestic marketing and
international marketing?
,The change in marketing goals.
The different concepts of marketing.
The environment in which marketing plans must be implemented.
The difference in marketing principles being followed.
The basic processes used to market products and services. - ✔✔The environment in which
marketing plans must be implemented.
Which of the following elements in the marketing environment poses a challenge to both
domestic and international marketers due to its uncontrollable nature?
Channels of distribution
Research activities
Political/legal forces
Promotion
Price - ✔✔Political/legal forces
With respect to the environment in which a business operates, factors such as competition,
political and legal forces, economic climate, would all be classified as:
predictable elements.
,uncontrollable elements.
cultural elements.
demographic elements.
controllable elements. - ✔✔uncontrollable elements.
Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his
company to effectively market and distribute to all of Peru's major cities, Mr. Jonas must devise
a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following
foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devises his
plan?
Geography and infrastructure
Economic forces
Political/legal forces
Competitive forces
Cultural forces - ✔✔Geography and infrastructure
____ is the conscious effort on the part of the international marketer to anticipate the influences
of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the
marketing mix to minimize the effects.
, Standardization
Projection
Adaptation
Segregation
Segmentation - ✔✔Adaptation
The primary obstacles to success in international marketing are a person's _____ and an
associated ethnocentrism.
self-reference criterion
effort at adaptation
regionalism
effort at integration
holism - ✔✔self-reference criterion
In the United States, unrelated individuals keep a certain physical distance between themselves
and others when talking or in groups. Americans do not consciously think about that distance;
they just know what feels right without thinking. Someone from another culture would not
necessarily understand this and would apply their rules for contact when speaking. The preceding
is an illustration of what is called applying a _____ when reviewing the mentioned social custom
of contact.
