Test Bank For Research Methods and Statistics: A Critical
Thinking Approach 5th Edition By Sherri L. Jackson
9781305563834 Chapter 1-15 Complete Guide .
Four research strategies - ANSWER: 1) Experiment
2) Survey
3) Qualitative research
4) Content analysis
Data Collection Methods - ANSWER: 1) Observation (people, events)
2) Posing questions
- In depth interviews
- Focus groups
- Surveys
3) Content analysis
- Collecting information
- Systematic: coding scheme
World View I - ANSWER: - Human communication is objectively measurable and can be summarised in
rules.
- "Nomothetic" approach
- Objectivism
- Quantitative
- Empirical-analytical
World View II - ANSWER: - Human communication is subjective, individualistic and must be described
as such.
- "Idiographic" approach
- Constructionism
- Qualitative
- Empirical-interpretive
Ontology - ANSWER: Nature of things.
Positivism - ANSWER: Application of methods of natural sciences for the study of social reality.
Induction - ANSWER: Observation/findings TO theory
Deduction - ANSWER: Theory TO Observation/findings
Manifest variables - ANSWER: Directly observable (age, sex, education level)
Latent variables - ANSWER: Not directly observable (trust in media, attitudes, feelings, opinions)
Validity - ANSWER: - Do the measurements measure what they're supposed to measure?
- Degree to which our measure is free from systematic error (bias)
Reliability - ANSWER: - The degree to which a measurement (scale) produces stable and consistent
results
- Degree to which our measure is free from random error (noise)
Descriptive statistics - ANSWER: Techniques that are used to summarise a set of numbers.
Inferential statistics - ANSWER: Techniques that are used in making decisions based on data.
Thinking Approach 5th Edition By Sherri L. Jackson
9781305563834 Chapter 1-15 Complete Guide .
Four research strategies - ANSWER: 1) Experiment
2) Survey
3) Qualitative research
4) Content analysis
Data Collection Methods - ANSWER: 1) Observation (people, events)
2) Posing questions
- In depth interviews
- Focus groups
- Surveys
3) Content analysis
- Collecting information
- Systematic: coding scheme
World View I - ANSWER: - Human communication is objectively measurable and can be summarised in
rules.
- "Nomothetic" approach
- Objectivism
- Quantitative
- Empirical-analytical
World View II - ANSWER: - Human communication is subjective, individualistic and must be described
as such.
- "Idiographic" approach
- Constructionism
- Qualitative
- Empirical-interpretive
Ontology - ANSWER: Nature of things.
Positivism - ANSWER: Application of methods of natural sciences for the study of social reality.
Induction - ANSWER: Observation/findings TO theory
Deduction - ANSWER: Theory TO Observation/findings
Manifest variables - ANSWER: Directly observable (age, sex, education level)
Latent variables - ANSWER: Not directly observable (trust in media, attitudes, feelings, opinions)
Validity - ANSWER: - Do the measurements measure what they're supposed to measure?
- Degree to which our measure is free from systematic error (bias)
Reliability - ANSWER: - The degree to which a measurement (scale) produces stable and consistent
results
- Degree to which our measure is free from random error (noise)
Descriptive statistics - ANSWER: Techniques that are used to summarise a set of numbers.
Inferential statistics - ANSWER: Techniques that are used in making decisions based on data.
