Test Bank For Electronic Commerce 12th Edition By Gary
Schneider 9781305867819 Chapter 1- 12 Complete Guide .
Which of the following statements about blockchain is not true?
A) A blockchain system is composed of a distributed network of computers.
B) A blockchain system is inherently centralized.
C) A blockchain system is a transaction processing system.
D) Cryptocurrencies are based on blockchain technology. - ANSWER: B) A blockchain system is
inherently centralized.
PayPal is an example of which of the following types of payment system?
A) online stored value payment system
B) digital checking system
C) accumulating balance system
D) digital credit card system - ANSWER: A) online stored value payment system
Which of the following is not a major trend in e-commerce payments in 2020-2021?
A) Online payment volume decreases due to the Covid-19 pandemic.
B) PayPal remains the most popular alternative payment method.
C) Large banks enter the mobile wallet and P2P payments market.
D) Payment by credit and/or debit card remains the dominant form of online payment. - ANSWER:
Online payment volume decreases due to the Covid-19 pandemic.
Which of the following statements about Bitcoin is not true?
A) The computational power required to mine Bitcoins has increased over time.
B) Bitcoins are completely secure.
C) Bitcoins are illegal in some countries.
D) Bitcoin mining uses more energy than the entire amount consumed by Switzerland. - ANSWER:
Bitcoins are completely secure
All of the following are online communications used to support the evaluation of alternatives stages
of the consumer decision process except:
A) search engines
B) online catalogs.
C) social networks
D) targeted banner ads. - ANSWER: targeted banner ads.
In modeling online consumer behavior, the concept of "consumer skills" refers to the:
A) education level of the consumer
B) communication skills of the consumer.
C) knowledge consumers have about how to conduct online transactions.
D) product evaluation skills of the consumer. - ANSWER: C) knowledge consumers have about how to
conduct online transactions.
Which of the following is not one of the four main methods advertisers use to behaviorally target ads?
A) Nielsen ratings
B) data collected from social networks
C) integration of online data with offline data
, D) clickstream data - ANSWER: A) Nielsen ratings
Which of the following is not a practice that degrades the results and usefulness of search engines?
A) social search B) link farms
C) content farms D) click fraud - ANSWER: A) social search
Amazon's Associates program is an example of which of the following?
A) viral marketing
B) local marketing
C) affiliate marketing
D) lead generation marketing - ANSWER: C) affiliate marketing
Ad blockers operate in a manner similar to which of the following?
A) anti-virus software
B) firewalls
C) Flash cookies
D) anonymous browsing - ANSWER: B) firewalls
Which of the following is the most important tool in establishing a relationship with the customer?
A) company website
B) company CRM system
C) Facebook
D) search engine display ads - ANSWER: A) company website
The NIKEiD program is an example of which of the following marketing techniques?
A) customer co-production
B) transactive content
C) price discrimination
D) permission marketing - ANSWER: A) customer co-production
Which of the following statements about a free pricing strategy is not true?
A) Free products and services can knock out potential and actual competitors.
B) The free pricing strategy was born in the early days of the Web.
C) It is difficult to convert free customers into paying customers.
D) Free products and services can help build market awareness. - ANSWER: B) The free pricing
strategy was born in the early days of the Web.
All of the following are fixed price strategies except:
A) bundling B) versioning C) free pricing D) yield management - ANSWER: yield management
Which of the following involves getting customers to pass along a company's marketing message to
friends, family, and colleagues?
A) affiliate marketing B) viral marketing
C) native advertising D) lead generation marketing - ANSWER: B) viral marketing
Which of the following statements about native advertising is not true?
A) Almost all of social network ad spending is native advertising.
B) Most consumers are able to easily distinguish editorial content from native advertising.
Schneider 9781305867819 Chapter 1- 12 Complete Guide .
Which of the following statements about blockchain is not true?
A) A blockchain system is composed of a distributed network of computers.
B) A blockchain system is inherently centralized.
C) A blockchain system is a transaction processing system.
D) Cryptocurrencies are based on blockchain technology. - ANSWER: B) A blockchain system is
inherently centralized.
PayPal is an example of which of the following types of payment system?
A) online stored value payment system
B) digital checking system
C) accumulating balance system
D) digital credit card system - ANSWER: A) online stored value payment system
Which of the following is not a major trend in e-commerce payments in 2020-2021?
A) Online payment volume decreases due to the Covid-19 pandemic.
B) PayPal remains the most popular alternative payment method.
C) Large banks enter the mobile wallet and P2P payments market.
D) Payment by credit and/or debit card remains the dominant form of online payment. - ANSWER:
Online payment volume decreases due to the Covid-19 pandemic.
Which of the following statements about Bitcoin is not true?
A) The computational power required to mine Bitcoins has increased over time.
B) Bitcoins are completely secure.
C) Bitcoins are illegal in some countries.
D) Bitcoin mining uses more energy than the entire amount consumed by Switzerland. - ANSWER:
Bitcoins are completely secure
All of the following are online communications used to support the evaluation of alternatives stages
of the consumer decision process except:
A) search engines
B) online catalogs.
C) social networks
D) targeted banner ads. - ANSWER: targeted banner ads.
In modeling online consumer behavior, the concept of "consumer skills" refers to the:
A) education level of the consumer
B) communication skills of the consumer.
C) knowledge consumers have about how to conduct online transactions.
D) product evaluation skills of the consumer. - ANSWER: C) knowledge consumers have about how to
conduct online transactions.
Which of the following is not one of the four main methods advertisers use to behaviorally target ads?
A) Nielsen ratings
B) data collected from social networks
C) integration of online data with offline data
, D) clickstream data - ANSWER: A) Nielsen ratings
Which of the following is not a practice that degrades the results and usefulness of search engines?
A) social search B) link farms
C) content farms D) click fraud - ANSWER: A) social search
Amazon's Associates program is an example of which of the following?
A) viral marketing
B) local marketing
C) affiliate marketing
D) lead generation marketing - ANSWER: C) affiliate marketing
Ad blockers operate in a manner similar to which of the following?
A) anti-virus software
B) firewalls
C) Flash cookies
D) anonymous browsing - ANSWER: B) firewalls
Which of the following is the most important tool in establishing a relationship with the customer?
A) company website
B) company CRM system
C) Facebook
D) search engine display ads - ANSWER: A) company website
The NIKEiD program is an example of which of the following marketing techniques?
A) customer co-production
B) transactive content
C) price discrimination
D) permission marketing - ANSWER: A) customer co-production
Which of the following statements about a free pricing strategy is not true?
A) Free products and services can knock out potential and actual competitors.
B) The free pricing strategy was born in the early days of the Web.
C) It is difficult to convert free customers into paying customers.
D) Free products and services can help build market awareness. - ANSWER: B) The free pricing
strategy was born in the early days of the Web.
All of the following are fixed price strategies except:
A) bundling B) versioning C) free pricing D) yield management - ANSWER: yield management
Which of the following involves getting customers to pass along a company's marketing message to
friends, family, and colleagues?
A) affiliate marketing B) viral marketing
C) native advertising D) lead generation marketing - ANSWER: B) viral marketing
Which of the following statements about native advertising is not true?
A) Almost all of social network ad spending is native advertising.
B) Most consumers are able to easily distinguish editorial content from native advertising.
