Fashion Merchandising UPDATED Exam
Questions and CORRECT Answers
The three types of departmentalization typically found in retail stores include all of the
following except: - CORRECT ANSWER- Centralized
Which function within the retail store would have responsibility for moving merchandise
purchased by the buyer to the sales floor? - CORRECT ANSWER- Opperations
Loyalty cards not only allow stores to track what products are selling but also to obtain
specific information about who is buying those products. - CORRECT ANSWER- True
Retail buyers use undifferentiated target marketing by eliminating product categories. -
CORRECT ANSWER- True
Which of the following is not a major role of the merchandise manager? - CORRECT
ANSWER- Hiring
The formula for calculating markup percentage is: - CORRECT ANSWER- (Retail-
Cost)/Retail
At small, independent stores, who is usually responsible for buying activities? - CORRECT
ANSWER- Owner
High-performing retailers compete on the basis of price rather than value. - CORRECT
ANSWER- False
The original "Mazur Plan" used to organize most retail stores, included all of the following
functions except: - CORRECT ANSWER- Personnel
Which of the following is the best example of an emotional buying motive? - CORRECT
ANSWER- Self-Esteem
,All of the following are reasons for buyers to get input from sales associates except: -
CORRECT ANSWER- Sales associates have more knowledge about market conditions than
do buyers
Which one of the following stores is an extension of Gap's format? - CORRECT ANSWER-
Banana Republic
A customer purchasing a new car because of improved gas mileage would be an example of
which type of buying motive? - CORRECT ANSWER- Rational
Which of the following activities would least likely be performed by a buying office for its
clients? - CORRECT ANSWER- Determining type and quantities of merchandise to purchase
The marketing concept is geared toward: - CORRECT ANSWER- Customer Satisfaction
Who is responsible for making most of the retail purchases in the United States? - CORRECT
ANSWER- Women
Which job title listed below would be primarily responsible for evaluating fashion trends? -
CORRECT ANSWER- Fashion Coordinator
Which of the following duties would least likely be performed by an assistant buyer? -
CORRECT ANSWER- Placing orders for merchandise
Almost half the businesses in the United States are each run entirely by one or two people. -
CORRECT ANSWER- True
Retailers look at baby boomers as a single market segment. - CORRECT ANSWER- False
All of the following are reasons to use a buying office except: - CORRECT ANSWER- Sales
trends are more quickly identified for basics
For which of the following types of merchandise will buyers probably have more difficulty in
making purchasing decisions? - CORRECT ANSWER- Fashion Merchandise
, Data that buyers collect in marketing research will lead to an immediate solution to their
questions. - CORRECT ANSWER- False
A buyer who has been on the job two years is being considered for promotion. To which of
the following positions would the buyer probably be promoted? - CORRECT ANSWER-
Buyer for a Major Department
Knowing that the typical consumer member of a warehouse club spends $75 per visit is an
example of which type of data? - CORRECT ANSWER- Behavioristic
Cumulative markup percentage has meaning for a buyer when it is compared against all of
the following except: - CORRECT ANSWER- Individual Markup Percentages
Walmart's image appeals to which type of customer? - CORRECT ANSWER- Value
Conscious
Being able to forecast consumer demand is a skill needed by buyers. Which personality trait
should they exhibit? - CORRECT ANSWER- Vision
Skills needed by retail includes computer literacy, which involves all of the following except:
- CORRECT ANSWER- Ability to design computer programs
All customer requests identified through a want slip system should be stocked by the store. -
CORRECT ANSWER- False
Accuracy of sales forecasting tends to improve as data mining techniques are used. -
CORRECT ANSWER- True
Market studies have shown that customers are more trusting of retail advice given by a
computer terminal than by a salesperson. - CORRECT ANSWER- True
Sears is the largest retailer in the United States. - CORRECT ANSWER- False
Questions and CORRECT Answers
The three types of departmentalization typically found in retail stores include all of the
following except: - CORRECT ANSWER- Centralized
Which function within the retail store would have responsibility for moving merchandise
purchased by the buyer to the sales floor? - CORRECT ANSWER- Opperations
Loyalty cards not only allow stores to track what products are selling but also to obtain
specific information about who is buying those products. - CORRECT ANSWER- True
Retail buyers use undifferentiated target marketing by eliminating product categories. -
CORRECT ANSWER- True
Which of the following is not a major role of the merchandise manager? - CORRECT
ANSWER- Hiring
The formula for calculating markup percentage is: - CORRECT ANSWER- (Retail-
Cost)/Retail
At small, independent stores, who is usually responsible for buying activities? - CORRECT
ANSWER- Owner
High-performing retailers compete on the basis of price rather than value. - CORRECT
ANSWER- False
The original "Mazur Plan" used to organize most retail stores, included all of the following
functions except: - CORRECT ANSWER- Personnel
Which of the following is the best example of an emotional buying motive? - CORRECT
ANSWER- Self-Esteem
,All of the following are reasons for buyers to get input from sales associates except: -
CORRECT ANSWER- Sales associates have more knowledge about market conditions than
do buyers
Which one of the following stores is an extension of Gap's format? - CORRECT ANSWER-
Banana Republic
A customer purchasing a new car because of improved gas mileage would be an example of
which type of buying motive? - CORRECT ANSWER- Rational
Which of the following activities would least likely be performed by a buying office for its
clients? - CORRECT ANSWER- Determining type and quantities of merchandise to purchase
The marketing concept is geared toward: - CORRECT ANSWER- Customer Satisfaction
Who is responsible for making most of the retail purchases in the United States? - CORRECT
ANSWER- Women
Which job title listed below would be primarily responsible for evaluating fashion trends? -
CORRECT ANSWER- Fashion Coordinator
Which of the following duties would least likely be performed by an assistant buyer? -
CORRECT ANSWER- Placing orders for merchandise
Almost half the businesses in the United States are each run entirely by one or two people. -
CORRECT ANSWER- True
Retailers look at baby boomers as a single market segment. - CORRECT ANSWER- False
All of the following are reasons to use a buying office except: - CORRECT ANSWER- Sales
trends are more quickly identified for basics
For which of the following types of merchandise will buyers probably have more difficulty in
making purchasing decisions? - CORRECT ANSWER- Fashion Merchandise
, Data that buyers collect in marketing research will lead to an immediate solution to their
questions. - CORRECT ANSWER- False
A buyer who has been on the job two years is being considered for promotion. To which of
the following positions would the buyer probably be promoted? - CORRECT ANSWER-
Buyer for a Major Department
Knowing that the typical consumer member of a warehouse club spends $75 per visit is an
example of which type of data? - CORRECT ANSWER- Behavioristic
Cumulative markup percentage has meaning for a buyer when it is compared against all of
the following except: - CORRECT ANSWER- Individual Markup Percentages
Walmart's image appeals to which type of customer? - CORRECT ANSWER- Value
Conscious
Being able to forecast consumer demand is a skill needed by buyers. Which personality trait
should they exhibit? - CORRECT ANSWER- Vision
Skills needed by retail includes computer literacy, which involves all of the following except:
- CORRECT ANSWER- Ability to design computer programs
All customer requests identified through a want slip system should be stocked by the store. -
CORRECT ANSWER- False
Accuracy of sales forecasting tends to improve as data mining techniques are used. -
CORRECT ANSWER- True
Market studies have shown that customers are more trusting of retail advice given by a
computer terminal than by a salesperson. - CORRECT ANSWER- True
Sears is the largest retailer in the United States. - CORRECT ANSWER- False
