AGB CHAPTER 6 QUESTIONS WITH
100% CORRECT ANSWERS { GRADED
A+}
Concentrated (niche)marketing - ✔✔a market-coverage strategy in which a firm
goes after a large share of one or few segments or niches
demographic segmentation - ✔✔dividing the market into segments based on
variables such as age, life-cycle stage, gender, income, occupation, education,
religion, ethnicity, and generation
differentiated (segmented) marketing - ✔✔a market-coverage strategy in which a
firm decides to target several market segments and designs separate offers for each
Differentiation - ✔✔actually differentiating the market offering to create superior
customer value
, Gender segementation - ✔✔dividing a market into different segments based on
gender
geographic segmentation - ✔✔dividing a market into different geographical units,
such as nations, states, regions, counties, cities, or even neighborhoods
income segmentation - ✔✔dividing a market into different income segments
individual marketing - ✔✔tailoring products and marketing programs to the needs
and preferences of individual customers
Intermarket (cross-market) segmentation - ✔✔forming segments of consumers
who have similar needs and buying behaviors even though they are located in
different countries
local marketing - ✔✔tailoring brands and marketing to the needs and wants of
local customer segments - cities, neighborhoods, and even specific stores
market segmentation - ✔✔Dividing a market into distinct groups of buyers who
have different needs, characteristics, or behaviors, and who might require separate
products or marketing programs
market targeting (targeting) - ✔✔evaluating each market segment's attractiveness
and selecting one or more segments to enter
100% CORRECT ANSWERS { GRADED
A+}
Concentrated (niche)marketing - ✔✔a market-coverage strategy in which a firm
goes after a large share of one or few segments or niches
demographic segmentation - ✔✔dividing the market into segments based on
variables such as age, life-cycle stage, gender, income, occupation, education,
religion, ethnicity, and generation
differentiated (segmented) marketing - ✔✔a market-coverage strategy in which a
firm decides to target several market segments and designs separate offers for each
Differentiation - ✔✔actually differentiating the market offering to create superior
customer value
, Gender segementation - ✔✔dividing a market into different segments based on
gender
geographic segmentation - ✔✔dividing a market into different geographical units,
such as nations, states, regions, counties, cities, or even neighborhoods
income segmentation - ✔✔dividing a market into different income segments
individual marketing - ✔✔tailoring products and marketing programs to the needs
and preferences of individual customers
Intermarket (cross-market) segmentation - ✔✔forming segments of consumers
who have similar needs and buying behaviors even though they are located in
different countries
local marketing - ✔✔tailoring brands and marketing to the needs and wants of
local customer segments - cities, neighborhoods, and even specific stores
market segmentation - ✔✔Dividing a market into distinct groups of buyers who
have different needs, characteristics, or behaviors, and who might require separate
products or marketing programs
market targeting (targeting) - ✔✔evaluating each market segment's attractiveness
and selecting one or more segments to enter
