AGB 301- CHAPTER 14 QUESTIONS
WITH VERIFIED ANSWERS { GRADED
A+}
Fasted growing form of direct marketing - ✔✔Digital Marketing (online, social
media, and mobile marketing)
Mass Marketing - ✔✔Targeting broad markets with standardized messages and
offers distributed through intermediaries
Direct and Digital Marketing - ✔✔Engaging directly with carefully targeted
individual consumers and customer communities to both obtain an immediate
response and build lasting customer relaitonships
What does direct and digital marketing build? - ✔✔Customer engagement, brand
community, and sales by tailoring their offers and content to the needs and interest
of their buyers.
,As direct amrketing continues to shift online, digital direct marketing is claiming a
________ share of marketing spending and sales. - ✔✔Surging
Digital advertising spending accounts for the ______ share od media spending. -
✔✔largest
Direct markeing provides opportunities for ______ ______ marketing that links
brands to important moments and trending events in customers lives - ✔✔Real-
time marketing
Traditional Direct Marketing Tools - ✔✔Face-to-face selling, direct-mail
marketing, catalog marketing, telemarketing, direct-response television marketing,
and kiosk marketing.
New Digital Direct Marketing Tools - ✔✔Online marketing, social media
marketing, and mobile marketing
T/F: It is important that both new digital and traditional forms of marketing tools
must be blended into a fully integrated marketing communications program -
✔✔TRUE
, Digital and Social Media Marketing - ✔✔Using digital marketing tools such as
websites, social media, mobile apps and ads, online video, email, and blogs to
engage consumers anywhere, at any time, via their digital devices.
"IOT" - ✔✔"Internet of Things"
T/F: The digital age has fundamentally changed customers' notions of convenience,
speed, price, product, information, service, and brand interactions. - ✔✔TRUE
T/F: More than 88% of all US adults use the internet - ✔✔TRUE
- 54% of the worldwide population has internet access
T/F: Less than half of the US househols now regularyly shop online - ✔✔FALSE!
More than half shop online
Omni-Channel Retialing - ✔✔Creating a seamless cross-channel buying
experience that integrates in-store, online, and mobile shopping
What are the different forms of direct digital and social media marketing? - ✔✔-
Online Marketing
- Social Media Marketing
-Mobile Marketing
WITH VERIFIED ANSWERS { GRADED
A+}
Fasted growing form of direct marketing - ✔✔Digital Marketing (online, social
media, and mobile marketing)
Mass Marketing - ✔✔Targeting broad markets with standardized messages and
offers distributed through intermediaries
Direct and Digital Marketing - ✔✔Engaging directly with carefully targeted
individual consumers and customer communities to both obtain an immediate
response and build lasting customer relaitonships
What does direct and digital marketing build? - ✔✔Customer engagement, brand
community, and sales by tailoring their offers and content to the needs and interest
of their buyers.
,As direct amrketing continues to shift online, digital direct marketing is claiming a
________ share of marketing spending and sales. - ✔✔Surging
Digital advertising spending accounts for the ______ share od media spending. -
✔✔largest
Direct markeing provides opportunities for ______ ______ marketing that links
brands to important moments and trending events in customers lives - ✔✔Real-
time marketing
Traditional Direct Marketing Tools - ✔✔Face-to-face selling, direct-mail
marketing, catalog marketing, telemarketing, direct-response television marketing,
and kiosk marketing.
New Digital Direct Marketing Tools - ✔✔Online marketing, social media
marketing, and mobile marketing
T/F: It is important that both new digital and traditional forms of marketing tools
must be blended into a fully integrated marketing communications program -
✔✔TRUE
, Digital and Social Media Marketing - ✔✔Using digital marketing tools such as
websites, social media, mobile apps and ads, online video, email, and blogs to
engage consumers anywhere, at any time, via their digital devices.
"IOT" - ✔✔"Internet of Things"
T/F: The digital age has fundamentally changed customers' notions of convenience,
speed, price, product, information, service, and brand interactions. - ✔✔TRUE
T/F: More than 88% of all US adults use the internet - ✔✔TRUE
- 54% of the worldwide population has internet access
T/F: Less than half of the US househols now regularyly shop online - ✔✔FALSE!
More than half shop online
Omni-Channel Retialing - ✔✔Creating a seamless cross-channel buying
experience that integrates in-store, online, and mobile shopping
What are the different forms of direct digital and social media marketing? - ✔✔-
Online Marketing
- Social Media Marketing
-Mobile Marketing
