AGB 301- CHAPTER 12 QUESTIONS
WITH VERIFIED ANSWERS { GRADED
A+}
Integrated Marketing Communications - ✔✔Concept where a company
will carefully coordinate these promotion elements to engage customers,
build a clear, consistent, and compelling message about an organization
T/F: Building good customer relationships call for more than just
developing a good product, pricing it attractively, and make it available
to target customers - ✔✔TRUE
T/F: Companies do not need to engage with customers and communicate
their value propositions with them - ✔✔FALSE!
,Companies must engage consumers and communicate their value
propositions to consumers and what they communicate should not be left
to chance
What is a crucial element in a companies efforts to engage customers
and build profitable customer relation? - ✔✔Good communication
Promotion Mix - ✔✔the specific blend of promotion tools that the
company uses to persuasively communicate customer value and build
customer relationship
Promotion Mix is also known as... - ✔✔Marketing Comminications
Mix
What are the five major promotion tools? - ✔✔1. Advertising
2. Sales Promotion
3. Personal Selling
4. Public Relations
5. Direct and Digital Marketing
, Advertising - ✔✔any paid form of non personal presentation and
promotion of ideas, goods, or services by an identified sponsorer
Sales Promotion - ✔✔Short term incentives to encourage the purchase
or sale of a product or service
Personal Selling - ✔✔Personal customer interactions by the firms sales
force to engage customer make sales, and build customer relationships
Public Relations (PR) - ✔✔building good relations with the company's
various publics by obtaining favorable publicity, building up a good
corporate image, and handling or heading off unfavorable rumors,
stories, and events
Direct and Digital Marketing - ✔✔Engaging directly with carefully
targeted individual consumers and customer communities to both obtain
an immediate response and build lasting customer relationships
T/F: Each category involves specific promotional tools that are used to
communicate with customers - ✔✔TRUE
WITH VERIFIED ANSWERS { GRADED
A+}
Integrated Marketing Communications - ✔✔Concept where a company
will carefully coordinate these promotion elements to engage customers,
build a clear, consistent, and compelling message about an organization
T/F: Building good customer relationships call for more than just
developing a good product, pricing it attractively, and make it available
to target customers - ✔✔TRUE
T/F: Companies do not need to engage with customers and communicate
their value propositions with them - ✔✔FALSE!
,Companies must engage consumers and communicate their value
propositions to consumers and what they communicate should not be left
to chance
What is a crucial element in a companies efforts to engage customers
and build profitable customer relation? - ✔✔Good communication
Promotion Mix - ✔✔the specific blend of promotion tools that the
company uses to persuasively communicate customer value and build
customer relationship
Promotion Mix is also known as... - ✔✔Marketing Comminications
Mix
What are the five major promotion tools? - ✔✔1. Advertising
2. Sales Promotion
3. Personal Selling
4. Public Relations
5. Direct and Digital Marketing
, Advertising - ✔✔any paid form of non personal presentation and
promotion of ideas, goods, or services by an identified sponsorer
Sales Promotion - ✔✔Short term incentives to encourage the purchase
or sale of a product or service
Personal Selling - ✔✔Personal customer interactions by the firms sales
force to engage customer make sales, and build customer relationships
Public Relations (PR) - ✔✔building good relations with the company's
various publics by obtaining favorable publicity, building up a good
corporate image, and handling or heading off unfavorable rumors,
stories, and events
Direct and Digital Marketing - ✔✔Engaging directly with carefully
targeted individual consumers and customer communities to both obtain
an immediate response and build lasting customer relationships
T/F: Each category involves specific promotional tools that are used to
communicate with customers - ✔✔TRUE
