Firm positioning, marketing and stakeholder relations are influencing (positive, negative)
the performance of a firm.
Different research approaches (Lee & Lings, 2013, p.6):
Inductive: when you can’t find theories, self-inventive theory (qualitative research)
Deductive: there are many theories already. Accurate? Refinements? (quantitative
research)
What type of research do you use?
Example: Students pass course or not?
GO TO: Scholar, VU Library.
Induction (not many theories available): By making observations and interview you can
get an better view / perspective why things happen afterwards analyze.
Deduction (many theories available): Use other theories to set up hypotheses and test
them Analyze Accurate or refine?
CIRCLE: Induction data collection generalize from data theory deduction
generate hypotheses accurate: stop or refine: further induction.
the performance of a firm.
Different research approaches (Lee & Lings, 2013, p.6):
Inductive: when you can’t find theories, self-inventive theory (qualitative research)
Deductive: there are many theories already. Accurate? Refinements? (quantitative
research)
What type of research do you use?
Example: Students pass course or not?
GO TO: Scholar, VU Library.
Induction (not many theories available): By making observations and interview you can
get an better view / perspective why things happen afterwards analyze.
Deduction (many theories available): Use other theories to set up hypotheses and test
them Analyze Accurate or refine?
CIRCLE: Induction data collection generalize from data theory deduction
generate hypotheses accurate: stop or refine: further induction.
