TEST BANK and SOLUTION MANUAL for ISE Financial
Accounting 11th Edition by Libby
16) On a typical day, approximately ________ % of adult users in the United States
logs on to the Internet.
A) 50
B) 60
C) 70
D) 80 - ANSWER: D) 80
17) Which of the following online advertising formats is the most effective?
A) banner ads
B) rich media ads
C) video ads
D) e-mail - ANSWER: Video Ads
18) Which of the following online advertising formats attracted the least amount of
spending in 2013?
A) search
B) classifieds
C) rich media
D) e-mail - ANSWER: D) e-mail
19) Which of the following would you implement to collect and analyze your
company's big data?
A) data warehouse
B) Hadoop
C) SQL
D) profiling - ANSWER: B) Hadoop
20) Which of the following is not one of the main stages of the online purchasing
process?
A) post-purchase service and loyalty
B) awareness
C) interaction
D) browsing - ANSWER: D) Browsing
21) Which of the following forms of online advertising is growing the fastest?
A) paid search
B) sponsorships
C) video
D) rich media - ANSWER: C) Video
, 22) If you want to determine the size of your Web site's audience, the metric you will
use for the most accurate measurement will be:
A) page views.
B) unique visitors.
C) hits.
D) reach. - ANSWER: B) Unique Visitors
23) In 2013, what was the approximate Internet penetration rate for individuals that
have attained less than a high-school education?
A) 45%
B) 60%
C) 75%
D) 90% - ANSWER: B) 60%
24) Which of the following is not one of the four main methods advertisers use to
behaviorally target ads?
A) Nielsen ratings
B) data collected from social networks
C) integration of offline data
D) clickstream data - ANSWER: A) Nielsen Ratings
25) Search engine advertising and marketing expenditures in 2013 were
approximately:
A) $19 million.
B) $195 million.
C) $1.95 billion.
D) $19.5 billion. - ANSWER: D) $19.5 billion
26) Which of the following is not true about search engine advertising?
A) Spending on search engine advertising constitutes almost half of all online
advertising spending.
B) The top three search engine providers supply over 95% of all online searches.
C) The click-through rate for search engine marketing has been fairly steady over the
years.
D) Search engine advertising is the fastest growing type of online advertising. -
ANSWER: D) Search engine advertising is the fastest growing type of online
advertising
27) Which of the following is not a practice that degrades the results and usefulness
of search engines?
A) social search
B) link farms
C) content farms
D) click fraud - ANSWER: A) Social Search
Accounting 11th Edition by Libby
16) On a typical day, approximately ________ % of adult users in the United States
logs on to the Internet.
A) 50
B) 60
C) 70
D) 80 - ANSWER: D) 80
17) Which of the following online advertising formats is the most effective?
A) banner ads
B) rich media ads
C) video ads
D) e-mail - ANSWER: Video Ads
18) Which of the following online advertising formats attracted the least amount of
spending in 2013?
A) search
B) classifieds
C) rich media
D) e-mail - ANSWER: D) e-mail
19) Which of the following would you implement to collect and analyze your
company's big data?
A) data warehouse
B) Hadoop
C) SQL
D) profiling - ANSWER: B) Hadoop
20) Which of the following is not one of the main stages of the online purchasing
process?
A) post-purchase service and loyalty
B) awareness
C) interaction
D) browsing - ANSWER: D) Browsing
21) Which of the following forms of online advertising is growing the fastest?
A) paid search
B) sponsorships
C) video
D) rich media - ANSWER: C) Video
, 22) If you want to determine the size of your Web site's audience, the metric you will
use for the most accurate measurement will be:
A) page views.
B) unique visitors.
C) hits.
D) reach. - ANSWER: B) Unique Visitors
23) In 2013, what was the approximate Internet penetration rate for individuals that
have attained less than a high-school education?
A) 45%
B) 60%
C) 75%
D) 90% - ANSWER: B) 60%
24) Which of the following is not one of the four main methods advertisers use to
behaviorally target ads?
A) Nielsen ratings
B) data collected from social networks
C) integration of offline data
D) clickstream data - ANSWER: A) Nielsen Ratings
25) Search engine advertising and marketing expenditures in 2013 were
approximately:
A) $19 million.
B) $195 million.
C) $1.95 billion.
D) $19.5 billion. - ANSWER: D) $19.5 billion
26) Which of the following is not true about search engine advertising?
A) Spending on search engine advertising constitutes almost half of all online
advertising spending.
B) The top three search engine providers supply over 95% of all online searches.
C) The click-through rate for search engine marketing has been fairly steady over the
years.
D) Search engine advertising is the fastest growing type of online advertising. -
ANSWER: D) Search engine advertising is the fastest growing type of online
advertising
27) Which of the following is not a practice that degrades the results and usefulness
of search engines?
A) social search
B) link farms
C) content farms
D) click fraud - ANSWER: A) Social Search
