AP Unit 7 - Sensation & Perception Questions
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Sensation
✓ -:- The process by which our sensory receptors and nervous system receive and
represent stimulus energies from our environment.
Detecting our world.
Taking the world in.
Perception
✓ -:- The process of organizing and interpreting sensory information, enabling us to
recognize meaningful objects and events.
Interpreting our world.
Making sense of our world.
Bottom-up processing
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✓ -:- Analysis that begins with the sensory receptors and works up to the brain's
integration of sensory information.
Perception directs cognition.
Example = Hear a buzzing in your ear, decide it is a bee.
Top-down processing
✓ -:- Information processing guided by higher-level mental processes, as when we
construct perceptions drawing on our experience and expectations.
Perception is constructed by cognition.
You walk through your house when it is dark, guided by your understanding of the
floorplan.
Selective Attention
✓ -:- The focusing of conscious awareness on a particular stimulus.
One particular type is the cocktail party effect
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Cocktail party effect
✓ -:- A type of selective attention in which we are able to focus our awareness on one
voice in a sea of many.
Can shift to other voices if attention is directed to do so.
Inattentional blindness
✓ -:- Failing to see visible objects when our attention is directed elsewhere.
Example = the color changing card trick video and the whodunnit video
Change blindness
✓ -:- Failing to notice changes in the environment.
Example = construction workers disrupt a stranger asking for directions - stranger changes -
many don't notice
Choice blindness
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