Research Methods For Business Students, 8th Edition Solution
Manual by Mark Saunders, Philip Lewis, Verified Chapters 1 -
14, Complete Newest Version
Business research ________ while data analytics ________.
A. collects data to resolve a current dilemma; analyzes previously collected data.
B. uses larger amounts of data; uses smaller amounts of data
C draws data from external and internal sources; draws data from internal data
warehouses
D. is referred to as big data; is referred to as small data - ANSWER: A. collects data to
resolve a current dilemma; analyzes previously collected data.
________ occurs when we observe a fact and ask, "Why is this?"
A. Deduction
B. Induction
C. Empiricism
D. Curiosity - ANSWER: B. Induction
A(n) ________ describes the interrelationships between concepts and constructs.
A. Hypothetical Construct
B. Hypotheses
C. Conceptual Scheme
D. Operational definition - ANSWER: C. Conceptual Scheme
Which term below refers to a bundle of meanings or characteristics associated with
certain concrete, unambiguous events, objects, conditions, or situations?
A. Variable
B. Construct
C. Theory
D. Concept - ANSWER: D. Concept
Rachel is interested in learning the effect of using a celebrity endorsement on sales.
The presence or absence of a celebrity endorsement is the ________ variable.
A. Independent
B. Dependent
C. Mediating
D. Criterion - ANSWER: A. Independent
Apple plans to survey every customer who has purchased an Apple computer in the
last 5 years. Apple plans to use a ________.
A. Convenience sample
B. Hypothesis
C. Census
D. Random sample - ANSWER: C. Census
, Information collected from participants, by observation, or from secondary sources
is called ________.
A. Response
B. Data
C. Knowledge
D. Fact - ANSWER: B. Data
Data collected by interview of a fan at a concert would be
A Primary data
B. Secondary data
C. Nominal data
D. Ratio data - ANSWER: A Primary data
Data collected during a survey asking someone to rank their top three favorite ice
cream flavors would be
A Secondary data
B Nominal data
C Ordinal data
D Ratio data - ANSWER: C Ordinal data
Secondary data as a means of addressing a management problem are considered
weaker than primary data because the data
A. were potentially collected to address a different problem.
B. are older, and therefore, irrelevant to current conditions.
C. are less specific to the current problem.
D. All of the above - ANSWER: D. All of the above
What is the first step in conducting a literature search?
A Define the management dilemma, research question, and investigative questions
B Identify key terms, people, or events
C Search indexes, bibliographies, and the Web
D Evaluate the value and credibility of secondary sources - ANSWER: A Define the
management dilemma, research question, and investigative questions
________ are original works of research or raw data without interpretation that
represent an official opinion or position.
A Secondary sources
B Primary sources
C Statistical sources
D Bibliographies - ANSWER: B Primary sources
Which information source may be interpretations of a secondary source but is
generally represented by indexes, bibliographies, and Internet search engines?
A Secondary
B Secondary
C Tertiary
D External - ANSWER: C Tertiary
Manual by Mark Saunders, Philip Lewis, Verified Chapters 1 -
14, Complete Newest Version
Business research ________ while data analytics ________.
A. collects data to resolve a current dilemma; analyzes previously collected data.
B. uses larger amounts of data; uses smaller amounts of data
C draws data from external and internal sources; draws data from internal data
warehouses
D. is referred to as big data; is referred to as small data - ANSWER: A. collects data to
resolve a current dilemma; analyzes previously collected data.
________ occurs when we observe a fact and ask, "Why is this?"
A. Deduction
B. Induction
C. Empiricism
D. Curiosity - ANSWER: B. Induction
A(n) ________ describes the interrelationships between concepts and constructs.
A. Hypothetical Construct
B. Hypotheses
C. Conceptual Scheme
D. Operational definition - ANSWER: C. Conceptual Scheme
Which term below refers to a bundle of meanings or characteristics associated with
certain concrete, unambiguous events, objects, conditions, or situations?
A. Variable
B. Construct
C. Theory
D. Concept - ANSWER: D. Concept
Rachel is interested in learning the effect of using a celebrity endorsement on sales.
The presence or absence of a celebrity endorsement is the ________ variable.
A. Independent
B. Dependent
C. Mediating
D. Criterion - ANSWER: A. Independent
Apple plans to survey every customer who has purchased an Apple computer in the
last 5 years. Apple plans to use a ________.
A. Convenience sample
B. Hypothesis
C. Census
D. Random sample - ANSWER: C. Census
, Information collected from participants, by observation, or from secondary sources
is called ________.
A. Response
B. Data
C. Knowledge
D. Fact - ANSWER: B. Data
Data collected by interview of a fan at a concert would be
A Primary data
B. Secondary data
C. Nominal data
D. Ratio data - ANSWER: A Primary data
Data collected during a survey asking someone to rank their top three favorite ice
cream flavors would be
A Secondary data
B Nominal data
C Ordinal data
D Ratio data - ANSWER: C Ordinal data
Secondary data as a means of addressing a management problem are considered
weaker than primary data because the data
A. were potentially collected to address a different problem.
B. are older, and therefore, irrelevant to current conditions.
C. are less specific to the current problem.
D. All of the above - ANSWER: D. All of the above
What is the first step in conducting a literature search?
A Define the management dilemma, research question, and investigative questions
B Identify key terms, people, or events
C Search indexes, bibliographies, and the Web
D Evaluate the value and credibility of secondary sources - ANSWER: A Define the
management dilemma, research question, and investigative questions
________ are original works of research or raw data without interpretation that
represent an official opinion or position.
A Secondary sources
B Primary sources
C Statistical sources
D Bibliographies - ANSWER: B Primary sources
Which information source may be interpretations of a secondary source but is
generally represented by indexes, bibliographies, and Internet search engines?
A Secondary
B Secondary
C Tertiary
D External - ANSWER: C Tertiary
