Research Methods For Business Students, 8th Edition Solution
Manual by Mark Saunders, Philip Lewis, Verified Chapters 1 -
14, Complete Newest Version
Visionary Insights is observing shoppers in a retail store. The observers record
surface events like smiling behavior by customers and conclude that smiling behavior
is reflective of satisfaction with the shopping event. This is an example of ________
observation.
trace
factual
structured
inferential
spatial - ANSWER: inferential
________ observation occurs when the observer is physically present and personally
monitors and records the behavior of the participant.
Indirect
Concealed
Spatial
Direct
Disguised - ANSWER: Direct
Observers may be physically involved in the participant's social setting and interact
with the participant. This form of observation is known as ________ observation.
participant
structured
concealment
direct
deceptive - ANSWER: participant
Maria is conducting research to better understand how consumers respond to the
atmosphere and environment in restaurants. She visits several restaurant locations
and observes characteristics of the environment and all of the behaviors of the
patrons. Which classification best fits Maria's observation study?
Unstructured/laboratory
Structured/laboratory
Structured/natural
Unstructured/natural
Direct/participant - ANSWER: Unstructured/natural
Which of the following qualifications is desirable for individuals working as observers
in observation studies?
Detail-oriented
Unobtrusive
Experienced
, All of the above are correct.
Concentration - ANSWER: All of the above are correct.
A condition called the ________ creates errors when prior observations influence
perceptions of current observations.
groupthink
observer drift
devil's advocate
self-serving bias
halo effect - ANSWER: halo effect
The ability for an observer to extract the most from an observation study is most
associated with the observer's level or degree of ________.
experience
concentration
distinctiveness
detail-orientation
enthusiasm - ANSWER: experience
Ebony will observe the behaviors of customers in a chain of jewelry stores. Before
beginning the observation studies, Ebony decides to observe behaviors in the stores
on Wednesdays between 10 a.m. and 12 p.m. and on Saturdays between 2 p.m. and
6 p.m. This selection of time points to observe and record behavior is known as
________.
time sampling
event sampling
snowball sampling
quota sampling
convenience sampling - ANSWER: time sampling
In an attempt to discover issues related to a suspected increase in employee theft in
a warehouse, a research design proposed using hidden video cameras for one week.
The proposed research recommended ________.
time sampling
indirect observation and time sampling
indirect observation
record analysis
direct observation - ANSWER: indirect observation and time sampling
A restaurant was evaluating the popularity of its various menu items in preparation
for introducing seasonal menu alternatives by studying patron orders over the last
four months. It wanted to be sure it was preserving its most popular items. This is an
example of ________.
physical traces
indirect observation
record analysis
process (activity) analysis
Manual by Mark Saunders, Philip Lewis, Verified Chapters 1 -
14, Complete Newest Version
Visionary Insights is observing shoppers in a retail store. The observers record
surface events like smiling behavior by customers and conclude that smiling behavior
is reflective of satisfaction with the shopping event. This is an example of ________
observation.
trace
factual
structured
inferential
spatial - ANSWER: inferential
________ observation occurs when the observer is physically present and personally
monitors and records the behavior of the participant.
Indirect
Concealed
Spatial
Direct
Disguised - ANSWER: Direct
Observers may be physically involved in the participant's social setting and interact
with the participant. This form of observation is known as ________ observation.
participant
structured
concealment
direct
deceptive - ANSWER: participant
Maria is conducting research to better understand how consumers respond to the
atmosphere and environment in restaurants. She visits several restaurant locations
and observes characteristics of the environment and all of the behaviors of the
patrons. Which classification best fits Maria's observation study?
Unstructured/laboratory
Structured/laboratory
Structured/natural
Unstructured/natural
Direct/participant - ANSWER: Unstructured/natural
Which of the following qualifications is desirable for individuals working as observers
in observation studies?
Detail-oriented
Unobtrusive
Experienced
, All of the above are correct.
Concentration - ANSWER: All of the above are correct.
A condition called the ________ creates errors when prior observations influence
perceptions of current observations.
groupthink
observer drift
devil's advocate
self-serving bias
halo effect - ANSWER: halo effect
The ability for an observer to extract the most from an observation study is most
associated with the observer's level or degree of ________.
experience
concentration
distinctiveness
detail-orientation
enthusiasm - ANSWER: experience
Ebony will observe the behaviors of customers in a chain of jewelry stores. Before
beginning the observation studies, Ebony decides to observe behaviors in the stores
on Wednesdays between 10 a.m. and 12 p.m. and on Saturdays between 2 p.m. and
6 p.m. This selection of time points to observe and record behavior is known as
________.
time sampling
event sampling
snowball sampling
quota sampling
convenience sampling - ANSWER: time sampling
In an attempt to discover issues related to a suspected increase in employee theft in
a warehouse, a research design proposed using hidden video cameras for one week.
The proposed research recommended ________.
time sampling
indirect observation and time sampling
indirect observation
record analysis
direct observation - ANSWER: indirect observation and time sampling
A restaurant was evaluating the popularity of its various menu items in preparation
for introducing seasonal menu alternatives by studying patron orders over the last
four months. It wanted to be sure it was preserving its most popular items. This is an
example of ________.
physical traces
indirect observation
record analysis
process (activity) analysis
