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International Business 3rd Edition by Michael Geringer, Jeanne McNett

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International Business 3rd Edition by Michael Geringer, Jeanne McNett

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TEST BANK and SOLUTION MANUAL For International
Business 3rd Edition by Michael Geringer, Jeanne
McNett

a firms strategy can be defined as the actions that managers take to attain the goals
of the firm - ANSWER: true

the preeminent strategic goal for most firms is to maximize the value of the firm for
its owners - ANSWER: true

the customer is able to garner the benefit of the consumer surplus because one firm
is competing with other firms for the customers business, so the firm must charge a
lower price than it could if it was a monopoly supplier - ANSWER: true

according to porter, the way to create superior value is to drive down the cost
structure of the business and differentiate the product in some way so that
consumers value it more - ANSWER: true

for a firm, all positions on the efficiency frontier are viable - ANSWER: false

support activities are always less important than the primary activities in achieving a
competitive advantage - ANSWER: false

the success of many multinational corporations its based not just upon the goods or
services that they sell in foreign nations but also upon the core competencies that
underlie the development, production, and marketing of those goods or services -
ANSWER: true

the skills within the firm that a competitor cannot easily match or imitate are known
as core competence - ANSWER: true

systematic increases in sales that have been observed to occur over the life of the
product are referred to as the experience curve - ANSWER: false

one of the sources of economies of scale is the ability to spread fixed costs over a
large volume - ANSWER: true

once a firm has established a low cost position it can act as a barrier to new
competition - ANSWER: true

in a multinational enterprise, skills are always generated at the headquarters
location and are then dispersed to the rest of the organization - ANSWER: false

To leverage subsidiary skills, companies should establish incentive systems that
encourage local employees to acquire new skills. - ANSWER: true

, Universal needs exist when the tastes and preferences of consumers in different
nations are similar if not identical - ANSWER: true

when consumers tastes and preferences differ significantly between countries, there
is low pressure for local responsiveness - ANSWER: false

Threats of protectionism, economic nationalism, and local content rules dictate that
international businesses manufacture locally - ANSWER: true

a global standardization strategy is appropriate when a firm is facing low pressures
for cost reduction but high pressure for local responsiveness - ANSWER: false

as competition intensifies global standardization strategies and transnational
strategies tend to become less viable, and managers need to orientate their
companies toward either an international strategy or localization strategy - ANSWER:
false

research has shown that In the modern multinational enterprise, core competencies
typically reside in the home country - ANSWER: false

Enterprises that pursue an international strategy tend to decentralize control over
marketing and product strategies. - ANSWER: false

____ is measure by the percentage increase in net profits over time - ANSWER: profit
growth

The amount of value a firm creates is measured by - ANSWER: the difference
between its costs of production and the value that consumers perceive in its
products.

the ___ all of the different positions that a firm can adopt with regard to adding
value to the product and low cost assuming that its internal operations are
configured efficiently to support a particular position - ANSWER: efficiency frontier
shows

the strategy operations and organization of a firm must all be consistent with each
other if the firm is to ____ and achieve superior profitability - ANSWER: attain a
competitive advantage

____ include the design, creation, and delivery of a product - ANSWER: primary
activities

research and development, production, marketing and sales, and customer service
are all examples of - ANSWER: primary activities

top management should be viewed as part of the firms - ANSWER: infrastructure

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