Summary - BBA 107 Business Economics

This document provides in depth summary of the most important topics from examination point of view. The topics have been summarized in a manner that makes the complex topics of business economics very easy to understand and learn for the students. This document covers the following topics :- 1. Marshallian Utility Analysis and Cardinal Utility Analysis (Classical Theory) 2.Consumer Equilibrium and Consumer Surplus 3.Indifference Curve Analysis and Ordinal Utility Analysis (Non Classical Theory) 4.Budget Line 5.Law of Demand and Factors affecting demand 6.Expansion and Contraction of Demand , Shift in Demand Curve 7.Elasticity of Demand , Factors affecting elasticity of demand , Types of Elasticity of demand. 8. Methods of measurement of Elasticity of demand 9.Income elasticity of demand 10. Forecasting of demand , Methods of measurement (Qualitative and Quantitative)