TEST BANK COMPLETE QUESTIONS AND
CORRECR DETAILED ANSWERS (VERIFIED
ANSWERS) ALREADY GRADED A+
What is the key value proposition of Google Search campaigns? - Answer-Show your
ads when a customer is searching for your product or service
Arrange the items below in order of hierarchy, beginning with the top level. - Answer-
Account
campaign
ad group
ad
Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? - Answer-Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? -
Answer-Description line
Optimization Score is made up of over 50 recommendations to optimize Search
campaigns. - Answer-True
Which of the following factors wouldn't change an account's optimization score? -
Answer-Renaming campaigns
Which of the following can be customized with audience signals to make Search
campaigns more efficient? - Answer-Keywords
True or false? Affinity Audiences allows advertisers to reach people who're actively
researching and intending to buy the products or services they offer. - Answer-True
What's the main goal of the Google Ads Performance Planner tool? - Answer-It helps
you forecast and determine your budgets, while also improving your return on
investment.
How often is it recommended to repeat the budget planning process? - Answer-Monthly