What's the main goal of the Google Ads Performance Planner tool? - Answer-It helps
you forecast and determine your budgets, while also improving your return on
investment.
/.How often is it recommended to repeat the budget planning process? - Answer-
Monthly
/.It's best practice to separate campaigns with different marketing objectives into
different Performance Planner plans, so that spend is not reallocated between two
different marketing budgets or objectives. - Answer-True
/.Which of the following is a core benefit of Google Ads automated bidding? - Answer-
Auction-time bidding
/.Why do search ad extensions matter?FALSE - Answer-They increase engagement
and influence ad quality
/.You operate many retail stores and want potential customers to see the distance from
their location to your stores. - Answer-Location extension
/.You're interested in directing people to specific pages on your website. - Answer-
Sitelink extension
/.You're focused on driving phone calls to your business. - Answer-Call extension
/.You want to describe the features of a specific product your business offers before
customers click on the ad. - Answer-Structured snippets
/.What are the three main factors that determine ad quality? - Answer-Expected
clickthrough rate, landing page experience, and ad relevance
/.Which attributes describe a good landing page experience? - Answer-Relevant and
original content
Easy to navigate
Transparency about your business
/.Which are the three required parts of a text ad? - Answer-Headline, description, and
URL
,/.How many ads should be implemented per ad group? - Answer-Three to five
/.How does Google Ads generate responsive search ads? FALSE - Answer-Google Ads
mixes and matches headlines and description lines that have been provided
/.What is the key value proposition of Google Search campaigns? - Answer-Show your
ads when a customer is searching for your product or service
/.Arrange the items below in order of hierarchy, beginning with the top level. - Answer-
Account
campaign
ad group
ad
/.Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? - Answer-Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
/.Which part of a Search ad isn't automatically generated by Dynamic Search Ads? -
Answer-Description line
/.Optimization Score is made up of over 50 recommendations to optimize Search
campaigns. - Answer-True
/.Which of the following factors wouldn't change an account's optimization score? -
Answer-Renaming campaigns
/.Which of the following can be customized with audience signals to make Search
campaigns more efficient? - Answer-Keywords
/.True or false? Affinity Audiences allows advertisers to reach people who're actively
researching and intending to buy the products or services they offer. - Answer-True
/.If an advertiser doesn't want to add remarketing tags to a website, why would
Customer Match be a good fit for them? - Answer-Customer Match relies on your own
data instead of a remarketing tag.
/.Benefits of Google Ads - Answer-Relevance
-connect with the right people ate the right time with the right message
Control
-control over budget
Results
-pay only for results
, /.4 Campaign Types - Answer-Search, Video, Shopping, App
/.Search Campaign - Answer--Appear next to google Search results and on other
Google Partner sites
-Make sure potential customers see your brand, consider your products, and take action
/.Display Campaign - Answer--ads are matched to content related to your business or to
customer interest
-appear across a network
-increases exposure and reach audience with specific interests across the web
/.Video Campaign - Answer--within streaming video on Youtube
-only pay when people choose to watch your ad
/.Shopping Campaign - Answer--appear next to search results and near text and
responsive ads
-boost traffic to website or online store-qualified leads
/.App Campaigns - Answer--increase engagement, app installs, and in-app actions
/.How do you optimize your campaign? - Answer-Device targeting, locations and
language targeting, bidding and budget targeting, and ad extensions
/.3 Parts of Text Ads - Answer-Headline, URL, and Description
/.Text Ad Headline: - Answer-catch customer's attention
/.Text Ad URL: - Answer-reach a particular page
/.Text AD Description: - Answer-highlight the details of what your company offers
/.Ad Group - Answer--An ad group contains one or more ads that share similar targets
-Each of your campaigns is made up of one or more ad groups
-Use ad groups to organize your ads by a common theme.
/.Campaign - Answer-A set of ad groups (ads, keywords, and bids) that share a budget,
location targeting, and other settings
/.How do ads end up in front of customers? - Answer--A person search
-Auction starts
-Search engine ranks all the ads
-A search turns into a sale
/.Broad Match - Answer-show ad if keyword is in user's search terms
/.Broad Match Modifier - Answer-Adding a + sign
you forecast and determine your budgets, while also improving your return on
investment.
/.How often is it recommended to repeat the budget planning process? - Answer-
Monthly
/.It's best practice to separate campaigns with different marketing objectives into
different Performance Planner plans, so that spend is not reallocated between two
different marketing budgets or objectives. - Answer-True
/.Which of the following is a core benefit of Google Ads automated bidding? - Answer-
Auction-time bidding
/.Why do search ad extensions matter?FALSE - Answer-They increase engagement
and influence ad quality
/.You operate many retail stores and want potential customers to see the distance from
their location to your stores. - Answer-Location extension
/.You're interested in directing people to specific pages on your website. - Answer-
Sitelink extension
/.You're focused on driving phone calls to your business. - Answer-Call extension
/.You want to describe the features of a specific product your business offers before
customers click on the ad. - Answer-Structured snippets
/.What are the three main factors that determine ad quality? - Answer-Expected
clickthrough rate, landing page experience, and ad relevance
/.Which attributes describe a good landing page experience? - Answer-Relevant and
original content
Easy to navigate
Transparency about your business
/.Which are the three required parts of a text ad? - Answer-Headline, description, and
URL
,/.How many ads should be implemented per ad group? - Answer-Three to five
/.How does Google Ads generate responsive search ads? FALSE - Answer-Google Ads
mixes and matches headlines and description lines that have been provided
/.What is the key value proposition of Google Search campaigns? - Answer-Show your
ads when a customer is searching for your product or service
/.Arrange the items below in order of hierarchy, beginning with the top level. - Answer-
Account
campaign
ad group
ad
/.Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? - Answer-Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
/.Which part of a Search ad isn't automatically generated by Dynamic Search Ads? -
Answer-Description line
/.Optimization Score is made up of over 50 recommendations to optimize Search
campaigns. - Answer-True
/.Which of the following factors wouldn't change an account's optimization score? -
Answer-Renaming campaigns
/.Which of the following can be customized with audience signals to make Search
campaigns more efficient? - Answer-Keywords
/.True or false? Affinity Audiences allows advertisers to reach people who're actively
researching and intending to buy the products or services they offer. - Answer-True
/.If an advertiser doesn't want to add remarketing tags to a website, why would
Customer Match be a good fit for them? - Answer-Customer Match relies on your own
data instead of a remarketing tag.
/.Benefits of Google Ads - Answer-Relevance
-connect with the right people ate the right time with the right message
Control
-control over budget
Results
-pay only for results
, /.4 Campaign Types - Answer-Search, Video, Shopping, App
/.Search Campaign - Answer--Appear next to google Search results and on other
Google Partner sites
-Make sure potential customers see your brand, consider your products, and take action
/.Display Campaign - Answer--ads are matched to content related to your business or to
customer interest
-appear across a network
-increases exposure and reach audience with specific interests across the web
/.Video Campaign - Answer--within streaming video on Youtube
-only pay when people choose to watch your ad
/.Shopping Campaign - Answer--appear next to search results and near text and
responsive ads
-boost traffic to website or online store-qualified leads
/.App Campaigns - Answer--increase engagement, app installs, and in-app actions
/.How do you optimize your campaign? - Answer-Device targeting, locations and
language targeting, bidding and budget targeting, and ad extensions
/.3 Parts of Text Ads - Answer-Headline, URL, and Description
/.Text Ad Headline: - Answer-catch customer's attention
/.Text Ad URL: - Answer-reach a particular page
/.Text AD Description: - Answer-highlight the details of what your company offers
/.Ad Group - Answer--An ad group contains one or more ads that share similar targets
-Each of your campaigns is made up of one or more ad groups
-Use ad groups to organize your ads by a common theme.
/.Campaign - Answer-A set of ad groups (ads, keywords, and bids) that share a budget,
location targeting, and other settings
/.How do ads end up in front of customers? - Answer--A person search
-Auction starts
-Search engine ranks all the ads
-A search turns into a sale
/.Broad Match - Answer-show ad if keyword is in user's search terms
/.Broad Match Modifier - Answer-Adding a + sign
