PRSA APR EXAM LATEST ACTUAL EXAM 100 QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES

PRSA APR EXAM LATEST ACTUAL EXAM 100 QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation of the files, you notice fine print copyright information by the photographer in the corner of the images. Which one of the following is the best course of action? A) This is work for hire so you can follow the directive of your supervisor and proceed with publication of the newsletter. B) Contact the freelance photographer directly to get verbal approval for publication. C) Coordinate with your legal counsel to review the contract terms before taking further action. D) Include the copyright information from the photographer in the photo caption and proceed with publication of the newsletter. - Answer️️ -C) Coordinate with your legal counsel to review the contract terms before proceeding with publication. (EPR 10th, pgs 157-158 and PR: S&T 10th, pgs 302-303) TITLE: EMILLYCHARLOTTE 2024/2025 ACADEMIC PERIOD OWNER: EMILLYCHARLOTTE COPYRIGHT STATEMENT: ©2024 EMILLYCHARLOTTE. ALL RIGHTS RESERVED FIRST PUBLISHED: SEPTEMBER 2024 Page 2 of 90 You are the public relations manager at a automotive manufacturer, reporting to the company president. Your company is about to announce an expansion, which will be a major economic boost for the community, at a press conference. Your boss would like to share some additional details about the acquisition "off the record" with several community partners following the press conference at a VIP event, which some media may attend. What counsel would you offer your boss? 1. We trust our partners and this will improve our community relations 2. It is acceptable to share these details if we inform the audience that what we share is off the record 3. It is acceptable to share these details if reporters do not attend the event 4. You should never share things off the record unless you really want it t get out - Answer️️ -4. You should never share things off the record unless you really want it t get out (EPR p.231) Which of the following two statements are correct in order for you to use these photos in ads? TITLE: EMILLYCHARLOTTE 2024/2025 ACADEMIC PERIOD OWNER: EMILLYCHARLOTTE COPYRIGHT STATEMENT: ©2024 EMILLYCHARLOTTE. ALL RIGHTS RESERVED FIRST PUBLISHED: SEPTEMBER 2024 Page 3 of 90 A. The company hired and paid the photographer for the professional event photos and owns them for future use. B. These photos can only be used if the photographer has provided written permission to reproduce the event photos beyond the original purpose of an internal newsletter. C.The employees and family members photographed must have a signed consent release to have their photos used in an ad for the company. D. Company employees are not required to sign releases, but their family members would need to have signed releases to be used in the ads - Answer️️ -B. These photos can only be used if the photographer has provided written permission to reproduce the event photos beyond the original purpose of an internal newsletter. C.The employees and family members photographed must have a signed consent release to have their photos used in an ad for the company. Reference: Public Relations Strategies and Tactics (10th ed): Page 298: Photo Releases and Page 302: Photography and Artwork. As the internal communications officer of a large corporation, You've discovered numerous unofficial newsletters being published and emailed to 3,000 employees without your knowledge. On further investigation you discover in each newsletter a national ad appeared with the copyright symbol listed, but with digital modifications made to each ad changing the color and size. What three significant copyright laws were violated here? TITLE: EMILLYCHARLOTTE 2024/2025 ACADEMIC PERIOD OWNER: EMILLYCHARLOTTE COPYRIGHT STATEMENT: ©2024 EMILLYCHARLOTTE. ALL RIGHTS RESERVED FIRST PUBLISHED: SEPTEMBER 2024 Page 4 of 90 A. Downloading materials from the Internet, Fair Use, and Statutory Copyright B. Product Publicity, Photography & Artwork, Copyright Act D. Common law copyright, Fair Use Doctrine, and Infringement E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and Copyright Infringement. - Answer️️ -E. Trademark, Digital Millennium Copyright Act (DMCA), and Copyright Law. (APR Study Guide, pgs. 105-107) You assign your intern the job of finding a royalty free image to illustrate a blog. She brings back a great photo - it's from BING images. What law do you talk to her about? A) Copyright B) Plagiarism C) Slavish copyright D) Defamation - libel - Answer️️ -A. the image on Bing may be copyrighted, you need to show her how to check. TITLE: EMILLYCHARLOTTE 2024/2025 ACADEMIC PERIOD OWNER: EMILLYCHARLOTTE COPYRIGHT STATEMENT: ©2024 EMILLYCHARLOTTE. ALL RIGHTS RESERVED FIRST PUBLISHED: SEPTEMBER 2024 Page 5 of 90 Plagiarism is when you pass off someone's else's work as your own or without attribution; Slavish copyright is when you copy word for word, and defamation-libel is when you disseminate a public falsehood about a person or organization. Jonah Lehrer, the 31 year old wunderkind author of Imagine, was recently fired from the New Yorker. He was caught for several violations - made up quotes including one attributed to Bob Dylan. A Dylan scholar hounded him for the source and Jonah had to confess he made it up. The publisher of W hired a journalism professor to review his work for authenticity. The professor discovered Lehrer paraphrased without attribution and some of his conclusions were found to be from the work of another scientist. Which of the above are violations of copyright? A) Making up quotes B) Paraphrasing without attribution C) Copying another scientist's work for his own book - Answer️️ -Correct answer: C. a is unethical, b is plagiarism. Your new employee forgot to get an intern to sign a release form for her photo for the annual report. He also secretly recorded a phone conversation with a client that he was afraid would turn confrontational. As you debate whether to keep this employee in your agency, you have him write an essay on which of the following torts? Choose 2. TITLE: EMILLYCHARLOTTE 2024/2025 ACADEMIC PERIOD OWNER: EMILLYCHARLOTTE COPYRIGHT STATEMENT: ©2024 EMILLYCHARLOTTE. ALL RIGHTS RESERVED FIRST PUBLISHED: SEPTEMBER 2024 Page 6 of 90 A) Public disclosure B) False Light C) Intrusion D) Appropriation - Answer️️ -Correct answer - C & D. Secretly recording a conversation is a violation of intrusion and using a person's image or name without their permission is Appropriation. a is embarrassing facts or pictures that come out in public and B is when a truthful statement is out of context and puts a person or organization in a misleading context. Your public relations department wants to share a magazine article from another nonprofit organization with your members. For which of the following scenarios would you need to obtain permission from the copyright owner to share the article? (Choose 3.) A) If you email the article to the members of your organization B) If you send the members of your organization a link to the article on the other organization's website C) If you distribute the article to the members of your organization at its annual meeting D) If you reprint the article in your organization's newsletter - Answer️️ -A, C, D [From Cutlip & Center's Effective Public Relations, 11th ed., p. 140] TITLE: EMILLYCHARLOTTE 2024/2025 ACADEMIC PERIOD OWNER: EMILLYCHARLOTTE COPYRIGHT STATEMENT: ©2024 EMILLYCHARLOTTE. ALL RIGHTS RESERVED FIRST PUBLISHED: SEPTEMBER 2024 Page 7 of 90 While looking for material for the next round of commercials, a campaign staffer hands you a transcript containing unflattering information about the opponent and illicit affairs he's had with several women other than his wife. The staffer said that this information was overheard by a former staffer of the opponent while at a local bar. Which would be the most ethical choice in this situation for handing the information you were given? 1. You can use the information because there is no reasonable expectation of privacy at a bar. 2. You can not use the information since the former staffer did not give express permission to use what he said. 3. The information is fair game since it was gathered during the bar's normal business hours. 4. You can not use the information since you aren't sure if the source had a confidentiality agreement while as an employee of the opponent. - An