GEB 4522 Final Exam (UCF) Questions with Correct
Answers
F Correct Answer-T/F: An executive summary replaces the need for an
introduction.
F Correct Answer-T/F/: Cover Letter is only used for a resume.
A Correct Answer-An example of a sample that is too small would be....
A. 100 completed surveys for a population of 20,000
B. 1,000 completed surveys for a sample of 100,000
C. a survey with only 5 questions
D. any sample that is not at least 10% of the population
D Correct Answer-Which of the following is NOT an example of a
sample that is too narrow?
A. an online only sample for a B2B company asking about buying
habits.
B. an online only survey of adults aged 25-54 asking about their online
streaming usage.
C. a telephone survey of adults aged 18+ asking about buying habits.
, D. an online only sample for a web based retailer asking about past
website buying habits.
T Correct Answer-T/F: Employees can manipulate both quantitative and
qualitative data of a company.
C Correct Answer-A survey question that forces users to make a choice
between two answers is a ____________ survey question.
A. rating scale
B. multiple choice
C. dichotomous
D. semantic differential scale
T Correct Answer-T/F: An open-ended survey question usually collects
qualitative data.
C Correct Answer-Which of the following is NOT a strong use of
demographic survey questions..
A. understanding the profile of your non-users
B. comparing your sample to your population to check for sampling
errors
C. understanding your product users
Answers
F Correct Answer-T/F: An executive summary replaces the need for an
introduction.
F Correct Answer-T/F/: Cover Letter is only used for a resume.
A Correct Answer-An example of a sample that is too small would be....
A. 100 completed surveys for a population of 20,000
B. 1,000 completed surveys for a sample of 100,000
C. a survey with only 5 questions
D. any sample that is not at least 10% of the population
D Correct Answer-Which of the following is NOT an example of a
sample that is too narrow?
A. an online only sample for a B2B company asking about buying
habits.
B. an online only survey of adults aged 25-54 asking about their online
streaming usage.
C. a telephone survey of adults aged 18+ asking about buying habits.
, D. an online only sample for a web based retailer asking about past
website buying habits.
T Correct Answer-T/F: Employees can manipulate both quantitative and
qualitative data of a company.
C Correct Answer-A survey question that forces users to make a choice
between two answers is a ____________ survey question.
A. rating scale
B. multiple choice
C. dichotomous
D. semantic differential scale
T Correct Answer-T/F: An open-ended survey question usually collects
qualitative data.
C Correct Answer-Which of the following is NOT a strong use of
demographic survey questions..
A. understanding the profile of your non-users
B. comparing your sample to your population to check for sampling
errors
C. understanding your product users
