DTM3609
ASSESMENT 8
PORTFOLIO
SEMESTER 2
DUE 10th OCTOBER 2024
, Part 1
Promotional Strategies
a. Promotional Tool for the Business Tourism Company
Promotional Tool: Social Media Campaign
Strategy: Leverage platforms such as Instagram, LinkedIn, and Facebook to create a
buzz around your business tourism company, particularly emphasizing your capability in
organizing high-profile conferences.
1. Create Captivating Posts:
o Share high-quality images and videos of past successfully organized events.
o Post testimonials from past clients highlighting exceptional service and
outcomes.
o Use relevant hashtags, such as #BusinessTourism, #ConferencePlanning,
and #CapeTownEvents to increase visibility.
2. Engagement Campaigns:
o Host a contest encouraging shares and referrals by providing incentives, such
as discounts on future services.
o Run a ‘behind-the-scenes’ series that shows the planning process of a
conference, showcasing your expertise and the dedication your team offers.
o Leverage user-generated content by encouraging past delegates to share
their experiences and tag your company.
3. Advertisement:
o Invest in targeted ads on social media aimed at industry professionals, key
decision-makers, and potential clients who regularly attend conferences.
o Highlight upcoming deals, special packages for conferences, and any unique
features that set your company apart.
Creative Element: Use Canva to design visually appealing graphics and infographics.
Include a video montage of previous conferences, testimonials, and call-to-action
prompts directing traffic to your website.
ASSESMENT 8
PORTFOLIO
SEMESTER 2
DUE 10th OCTOBER 2024
, Part 1
Promotional Strategies
a. Promotional Tool for the Business Tourism Company
Promotional Tool: Social Media Campaign
Strategy: Leverage platforms such as Instagram, LinkedIn, and Facebook to create a
buzz around your business tourism company, particularly emphasizing your capability in
organizing high-profile conferences.
1. Create Captivating Posts:
o Share high-quality images and videos of past successfully organized events.
o Post testimonials from past clients highlighting exceptional service and
outcomes.
o Use relevant hashtags, such as #BusinessTourism, #ConferencePlanning,
and #CapeTownEvents to increase visibility.
2. Engagement Campaigns:
o Host a contest encouraging shares and referrals by providing incentives, such
as discounts on future services.
o Run a ‘behind-the-scenes’ series that shows the planning process of a
conference, showcasing your expertise and the dedication your team offers.
o Leverage user-generated content by encouraging past delegates to share
their experiences and tag your company.
3. Advertisement:
o Invest in targeted ads on social media aimed at industry professionals, key
decision-makers, and potential clients who regularly attend conferences.
o Highlight upcoming deals, special packages for conferences, and any unique
features that set your company apart.
Creative Element: Use Canva to design visually appealing graphics and infographics.
Include a video montage of previous conferences, testimonials, and call-to-action
prompts directing traffic to your website.
