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Customer perception towards online shopping

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This document provides an in-depth analysis of customer perceptions and attitudes towards online shopping. It explores key factors that influence consumer behavior, such as convenience, product variety, pricing, trust, and user experience. The document also examines the impact of online reviews, social media, and digital marketing on purchasing decisions. Additionally, it highlights emerging trends, customer concerns, and strategies that e-commerce businesses can adopt to enhance customer satisfaction and loyalty. This comprehensive guide serves as a valuable resource for businesses, marketers, and researchers aiming to understand and improve the online shopping experience. This description conveys that the document is both analytical and practical, addressing key areas of customer perception in e-commerce.

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“A STUDY ON CUSTOMER PERCEPTION TOWARDS ONLINE
SHOPPING AMONG COLLEGE STUDENTS”


PROJECT REPORT
SUBMITTED TO THE UNIVERSITY OF CALICUT IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR THE AWARD OF DEGREE OF

BACHELOR OF COMMERCE


Prepared by
DEEPAK C
REG.NO: GHATBCM040
Under the Guidance of
Mr. BASSAM K
(Assistant professor on contract)




DEPARTMENT OF COMMERCE

GOVERNMENT ARTS AND SCIENCE COLLEGE KONDOTTY

(2019-22 BATCH)
NAAC Accredited with grade A




1

, DEPARTMENT OF COMMERCE GOVERNMENT ARTS AND SCIENCE
COLLEGE KONDOTTY

2019-2022


DECLARATION


DEEPAK C , 6th semester B.COM student ,GOVT. ARTS AND
SCIENCE COLLEGE KONDOTTY hereby declare that the project report entitled “A
STUDY ON CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING AMONG
COLLEGE STUDENTS” in fulfilment of the requirement for the award of the university
of Calicut is an authentic and original work done under the guidance and supervision of
Mr. BASSAM K ,Department of commerce ,GOVT. ARTS AND SCIENCE COLLEGE
,KONDOTTY and it has not formed the basis for the award of any degree, diploma or
similar title to any candidate in any university.




DEEPAK C
REG.NO: GHATBCM040
Place:
Date:




2

, DEPARTMENT OF COMMERCE
GOVERNMENT ARTS AND SCIENCE COLLEGE
KONDOTTY



(Affiliated to the University of Calicut and recognised by UGC, New Delhi)




CERTIFICATE


This is to certify that this project work title “A STUDY ON CUSTOMER PERCEPTION
TOWARDS ONLINE SHOPPING AMONG COLLEGE STUDENTS” is Bonafede piece
of work done by Mr. DEEPAK C(GHATBCM040) in partial fulfilment as required for
the Degree of Bachelor of commerce (B.COM) as per the UNIVERSITY OF CALICUT.




Mr. BASSAM K
(Assistant professor on contract)
Place:
Date:




3

, DEPARTMENT OF COMMERCE
GOVERNMENT ARTS AND SCIENCE COLLEGE
KONDOTTY




(Affiliated to the University of Calicut and recognised by UGC, New Delhi)




CERTIFICATE


This is to certify that this project work title “A STUDY ON CUSTOMER PERCEPTION
TOWARDS ONLINE SHOPPING AMONG COLLEGE STUDENTS” is bonafied piece
of work done by Mr. DEEPAK C (GHATBCM040) in partial fulfilment as required for
the Degree of Bachelor of commerce (B.COM) as per the UNIVERSITY OF CALICUT.




Rd. VINESH OTTUPARAMMAL
(Head of Department of Commerce,
Govt. arts and science college Kondotty)
Place:
Date:




4

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Uploaded on
September 20, 2024
Number of pages
57
Written in
2022/2023
Type
CASE
Professor(s)
Mr.bassam k
Grade
A+

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