This lecture introduces the concept of communication and its significance. It explores the communication process,
dissecting it into its core components, and emphasizing the importance of "commonality" in creating effective
interaction.
Here are the key takeaways from the lecture:
Definition: Communication is defined as the sharing or exchange of thoughts, ideas, and information.
Importance:** Communication plays a crucial role in our academic, social, and professional lives,
influencing learning, relationship building, and career success.
The Core Concept of "Commonality":** This concept underscores the importance of mutual
understanding, camaraderie, and shared goals in facilitating effective communication.
Effective Communication:** This signifies achieving positive results through the strategic use of
communication, going beyond mere interaction and encompassing purposeful and meaningful exchange.
The Communication Process:
Cyclic Nature: The communication process begins and ends with the sender, involving the
transmission of a message through a channel to the receiver, who provides feedback.
Element of communication
1. Sender: Initiates the communication process by generating a message.
2. Message: The information conveyed, which can be verbal or non-verbal.
3. Encoding: Translating the message into a format suitable for the chosen channel.
4. Channel: The medium through which the message travels (e.g., verbal, written, visual, etc.).
5. Receiver: The recipient of the message who interprets and understands its content.
6. Decoding: The process of understanding the message and translating its symbols back into meaning.
7. feedback: The response provided by the receiver to indicate understanding and acknowledgement.
8. Noise: Anything that disrupts or hinders the communication process.
Types of Feedback
1. Positive
2. negative feedback regarding past or future behavior.
Models of Communication:
The lecture mentions the existence of models that visually represent the communication process,
highlighting the importance of effective encoding, decoding, and feedback for successful
communication.
Beyond the Lecture
1. Importance for University Students:** University students are expected to be both senders and receivers
of information, actively engaging in academic discussions and demonstrating their understanding through
2. The lecture acknowledges the existence of communication barriers ("noise") that can hinder the
effectiveness assignments and assessments.
3. Noises in Communication of the process and underscores the importance of being aware of these barriers
to address them and ensure clear communication.
Activity:
The lecture encourages learners to actively participate in the communication process by discussing forms of
communication used in their communities and analyzing their own daily communication patterns.
, SESSION 2
Lecture Session Two: Categories of Communication
Introduction
This lecture, presented by TUM, an ISO 9001:2015 Certified institution, explores the diverse categories of
communication, focusing particularly on verbal communication. It outlines key concepts for understanding and
improving the effectiveness of both verbal and non-verbal communication.
Upon completion of this lecture, you should be able to:
1. Identify various forms of communication.
2. Describe the characteristics of verbal and non-verbal communication.
3. List the types of non-verbal communication.
Categories of Communication
The lecture presents communication categorized in three primary ways:
1. Number of People Involved:
a. Intrapersonal communication: Communication within oneself involving activities like reflection, planning,
and problem solving. This is a continuous process we always engage in but rarely realize we are involved in
it. As M.J. Mathew, in his book "Business Communication" (2008), points out, this is often overlooked
despite its significance in individual development.
b. Interpersonal communication: Exchange of meaning between at least two people in a situation that allows
mutual opportunities for both speaking and listening.
c. Dyadic communication: Involves two people in communication, such as a doctor and patient.
d. Small-group communication: Involves more than two people with a clear information flow, feedback, and
roles. This type of communication emphasizes participation, as highlighted in Lesikar and Flatley's Basic
Business Communication" (10th Edition).
e. Public communication: A single speaker delivers a message to a large audience. There is less interaction
and feedback.
f. Mass communication:Uses technology (e.g., newspaper, television) to reach a massive, diverse, and often
geographically dispersed audience. Feedback is minimal. Meenakshi Raman and Prakash Singh's "Business
Communication" (2008) provides a comprehensive overview of mass communication within the context of
contemporary media and technology.
2.By Channel or Medium:
* **Verbal Communication:** Often refers to the use of the word to communicate. It can refer to
communication that relies on the oral-auditory signal via the hearing system (e.g. listening) for communication and
written, which refers to the use of visual symbols, representing language, on a surface that is read by receivers.
* **Written Communication:** Written communication means the sending of messages, orders or instructions
in writing through letters, circulars, manuals, reports etc.
* **Visual Communication:** that uses visual signals could include graphics, diagrams, photographs and
cartoons. They also include forms such as gestures, postures, distance, facial expressions, and movements. This
aspect of communication is also discussed in "Business Communication—Concepts, Cases and Applications" (2007)
by PD Chaturvedi and Mukesh Chaturvedi.
* **Graphic Communication:** This communication is also known as diagrammatic communication. It involves
the use of non-linear aspects to communicate ideas, facts and objects other than written communication, e.g.
cartoons, graphs, charts, models, objects etc.