BTEC level 3 Diploma in Business Name: Daniil Chernat
Unit number: Unit 10 Unit title: Market research in business
M1: Explain with examples, how different market research methods are appropriate in
different marketing situations.
There are different types of research methods which companies can use to find answers to the
questions. Below are some examples of primary and secondary research used by businesses.
Primary research
Primary research – is when you collect new data, which has never been collected before. As an example
you can use interviews of people in a focus group or a researcher can observe customers in the shop.
Observation can be a main primary research method that is used to investigate the customer’s behavior.
An observer can watch someones behaviour first hand and monitor everything. Observation is
appropriate for the new products in a supermarket, as researches can observe and then analyze how
Unit number: Unit 10 Unit title: Market research in business
M1: Explain with examples, how different market research methods are appropriate in
different marketing situations.
There are different types of research methods which companies can use to find answers to the
questions. Below are some examples of primary and secondary research used by businesses.
Primary research
Primary research – is when you collect new data, which has never been collected before. As an example
you can use interviews of people in a focus group or a researcher can observe customers in the shop.
Observation can be a main primary research method that is used to investigate the customer’s behavior.
An observer can watch someones behaviour first hand and monitor everything. Observation is
appropriate for the new products in a supermarket, as researches can observe and then analyze how
